Toyota rolls out Fortuner TRD Sportivo at Rs 31.01 lakh

Toyota Kirloskar Motor (TKM) today launched a sportier version of its premium SUV Fortuner priced at Rs 31.01 lakh (ex-showroom Delhi).

The new edition -- Fortuner TRD Sportivo is designed and developed by Toyota Racing Development (TRD).

"Our latest festive offering, the Fortuner TRD Sportivo will add more excitement to brand Fortuner. It will certainly make the SUV look sportier and also impose the brand's cult on-road presence and unbeatable performance by providing exclusivity to our customers," TKM Senior Vice President Akitoshi Takemura said in a statement.

TKM Director & Senior Vice President (Sales & Marketing) N Raja said that since the launch of Fortuner in the country in 2009, it has been dominating the SUV segment, with around 75 per cent market share.

"The upgraded Fortuner that was introduced in November last year has received a phenomenal response with average monthly sales of over 2,000 units and cumulative sales of over 21,000 units," he added.

The Fortuner TRD Sportivo has undergone a series of changes to satisfy the requirements of even the most demanding customers, Raja said.