JOIN USChennai-based Super Auto Forge, largest manufacturer of cold and warm forging parts in India is eyeing a growth of up to 15%, crossing Rs 500 crore by the end of this financial year.
Super Auto Forge Joint Managing Director Muralishankar Sambasivam said, “In the last financial year, our turnover was Rs 440 crore. This year, we are targeting to cross Rs 500 crore. We are eyeing 15-20% growth for the current fiscal, and looking for similar growth in the next financial year.”
“From past three years, we are investing Rs 40-50 crore every year in new equipment, and in modernising our plants. We are a debt-free company,” Sambasivam added.
Super Auto Forge is the brainchild of its Chairman and Managing Director Seetharaman. The company, which began its journey in 1975, has over 1,000 employees, and enjoys 60% sales from exports market like Europe and the US. It has one office in Detroit in the US, and another in Belgium.
The company which is specialising in forging of ferrous and non-ferrous materials like aluminium and copper enjoys over 90% market share in India for certain product range. "In terms of cold and warm forging, we are number one in India,” he claimed.
“For the global market, we have a niche product line-up. We make safety-critical parts like suspension ball pins and ball joints, and master cylinder pistons — both of aluminium and steel. We also do transmission part for all cars and trucks,” Sambasivam said.
When asked about the global customer base, he said, “Globally, we supply to tier I manufacturers like Bosch, TRW, ZF, Neapco and Magna also directly to Chrysler and Polaris.”
The company has three production facilities in Chennai, with a capacity of 2,000 tonnes of steel and 300 tonnes of aluminium per month.
“In India, the major customers are GKN, Brakes India, Hyundai Wia, Nexteer and Mando. We also cater 10% of our sales to non-automotive firms like GE and Alstom, among others. The company spends close to 5% of its revenues on R&D annually,” Sambasivam added.
The company has invested $3 million on 44- diameter six station parts, purchased from a European manufacturer.