JOIN USLast year, writer-lyricist Prasoon Joshi had penned a song Swachh Bharat ka irada kar liya hum ne to set tone for the Clean India campaign. This year, too, he has written a song, at the behest of the Urban Development Ministry, to mark the first anniversary of the nation-wide campaign. However, the focus this time is to make the song catchy and a part of everyday lingo.
“It is more rhythmic and lively. It has poetry to give it a flavour. The idea was to make it easy so that it goes into your subconscious,” Joshi tells Metrolife.
The song Cham, Cham Chamke ga India, Dum, Dum, Dumke ga India has been composed by the musical trio Shankar Ehsaan Loy and multiple singers like Kailash Kher, Alka Yagnik, and Shaan have lend in their voices. It will be released on October 2.
Produced by filmmaker Mukesh Bhatt, a video of the song will also be released on the same day.One of the interesting aspect of the song is that master blaster Sachin Tendulkar will be reciting a few poetic verses and so would be Joshi.
The idea, according to the 44-year-old, for incorporating different voices was to give the song “subliminal acceptance.”
“A lot of voices reach out to a wider audience because people have different likings and it was also important to show how all of us support the campaign,” says the
Padma Shri recipient.
Another interesting thing Joshi has adopted in the song is “children’s voices” who give chorus in the song. “Since Prime Minister Narendra Modi has always lovingly talked about children, I thought we could have their voices because they too are part of the movement.”
Joshi, who has written songs for Rang De Basanti, Taare Zameen Par and Black, among others is known for working on the move.
His best lyrics have come while he was travelling. “Poetry and music is a part of his second nature”. I think musically and poetically.”
According to Joshi, musicality has been a part of our lives and since India has a rich oral-based tradition, people are more receptive towards music.
“They subconsciously act upon music. So to have a song on Clean India is logical because the job of music and poetry — in the form of a song, is get into your subconscious. So what you have difficulty in understanding in text form, can easily be understood through visuals or music,” he says.