JOIN USSuzuki Motorcycle India Private Limited (SMIPL) on Friday launched its premium 150-cc bike Gixxer priced at Rs 74,552 (ex-showroom Bangalore) in a bid to tap the youth segment.
Briefing reporters, Suzuki Motorcycle India Executive Vice-President (Sales and Marketing) Atul Gupta said, “This is the first year of our entry into the youth segment. Along with the scooter Let’s, this product (Gixxer) will change Suzuki’s standing in the market and brand positioning.”
Expansion plans
He said the company is looking to sell around 50,000 units in the first six months of launch, adding that the 150-cc motorcycle segment in India witnesses sales of about 70,000 units a month and SMIPL is eyeing about 10 per cent of the market.
The company has invested more than Rs 500 crore in setting up manufacturing and other facilities. It plans to achieve 1,000 touchpoints across India (including dealers and sub-branches from the existing 625 by March 2015).
It currently has 330 dealers in India of which 27 are in Karnataka. Suzuki Motorcycle India is targeting over 25 per cent growth in the country this fiscal, backed by a series of new launches.
The Gixxer is powered by a 14.8 ps, single cylinder, air-cooled engine with five-speed gear box.