JOIN USThe Bengaluru International Wine Festival-2014 will be held at Jayamahal Palace Hotel from July 25 to July 27. The festival will host 35 wineries, including 7 international brands.
Wine will be on display and sold.
All wine at the festival will be sold at a 10 per cent discount.
There will be technical sessions for all stakeholders including grape growers. Dedicated wine tours to vineyards will also be organised. Apart from wine-tasting, people will also be educated on pairing wine with Indian and international cuisines.
Consumers can also indulge in wine stomping sessions and purchase all required wine accessories, G V Krishna Rau, Additional Chief Secretary and Chairman of Karnataka Wine Board told the media, here on Wednesday.
Interaction
The festival is aimed at increasing wine sales and awareness among people.
It will provide a platform for direct interaction between growers, producers and consumers. Entry tickets are priced at Rs 49 per person and are also sold at Hopcoms outlets. Tickets can also be booked online through BookMyShow.com.
Rau said that the health benefits of wine are known world over, due to which it is sold as a non-alcoholic drink. But in India, especially Karnataka, which is the second largest wine producer in India, there is still limited knowledge among consumers, producers, grape growers, government officials and excise department, he added.
There are 190 wine taverns and 39 wine boutiques in Karnataka.
But the sale of wine at Hopcoms centres has not yet started, despite issuing the required permissions.
Awareness and education among all stake holders still needs to be increased. Out of six crore people, there are around 50 lakh wine consumers. Per capita consumption is around 10 ml, he said.
Second largest producer
Adding to this, B Krishna, Karnataka Wine Board Managing Director said, Karnataka is the second largest wine producer, after Maharashtra.
The area under cultivation here has increased over the last six years. Karnataka produces 70-75 lakh litres, while
Maharashtra produces and sells 200 lakh litres.
Sales in Karnataka is just about 50 lakh litres, of which five per cent of bottled wine is exported to France, Italy and New Zealand.
The annual turn over has increased from Rs 2.3 crore to Rs 150 crore in the last six years.
Speaking about the safety of grape growers and APMC Act, Rau added: “Under the APMC Act contract farming is for notified commodities. Grapes and wine are not notified commodities.
So far, the board has not taken any measures for safety of grape growers as no case of exploitation has come to light. But we are underway of framing rules for farmers that they tie up with wineries, where all their produce is taken by wineries and farmers will not suffer losses.
This is because grapes grown for wine are different from table grapes.”
DH News ServicThe Bengaluru International Wine Festival-2014 will be held at Jayamahal Palace Hotel from July 25 to July 27. The festival will host 35 wineries, including 7 international brands.
Wine will be on display and sold. All wine at the festival will be sold at a 10 per cent discount.
There will be technical sessions for all stakeholders including grape growers. Dedicated wine tours to vineyards will also be organised. Apart from wine-tasting, people will also be educated on pairing wine with Indian and international cuisines.
Consumers can also indulge in wine stomping sessions and purchase all required wine accessories, G V Krishna Rau, Additional Chief Secretary and Chairman of Karnataka Wine Board told the media, here on Wednesday.
Interaction
The festival is aimed at increasing wine sales and awareness among people.
It will provide a platform for direct interaction between growers, producers and consumers.
Entry tickets are priced at Rs 49 per person and are also sold at Hopcoms outlets. Tickets can also be booked online through BookMyShow.com.
Rau said that the health benefits of wine are known world over, due to which it is sold as a non-alcoholic drink.
But in India, especially Karnataka, which is the second largest wine producer in India, there is still limited knowledge among consumers, producers, grape growers, government officials and excise department, he added.
There are 190 wine taverns and 39 wine boutiques in Karnataka. But the sale of wine at Hopcoms centres has not yet started, despite issuing the required permissions.
Awareness and education among all stake holders still needs to be increased.
Out of six crore people, there are around 50 lakh wine consumers. Per capita consumption is around 10 ml, he said.
Second largest producer
Adding to this, B Krishna, Karnataka Wine Board Managing Director said, Karnataka is the second largest wine producer, after Maharashtra.
The area under cultivation here has increased over the last six years. Karnataka produces 70-75 lakh litres, while Maharashtra produces and sells 200 lakh litres.
Sales in Karnataka is just about 50 lakh litres, of which five per cent of bottled wine is exported to France, Italy and New Zealand.
The annual turn over has increased from Rs 2.3 crore to Rs 150 crore in the last six years.
Speaking about the safety of grape growers and APMC Act, Rau added: “Under the APMC Act contract farming is for notified commodities. Grapes and wine are not notified commodities. So far, the board has not taken any measures for safety of grape growers as no case of exploitation has come to light. But we are underway of framing rules for farmers that they tie up with wineries, where all their produce is taken by wineries and farmers will not suffer losses. This is because grapes grown for wine are different from table grapes.”