NEXA completes one year, sells over 100,000 cars

NEXA, the automotive sales channel of Maruti Suzuki India Limited (MSIL), has sold over 100,000 cars in just one year of its operations. Currently, it has over 150 outlets across 94 cities.

NEXA, launched in July 2015, sells premium cross-over, S-Cross and premium hatchback, Baleno via its medium. Launched in July 2015, NEXA has helped Maruti Suzuki attract various categories of customers.

Celebrating NEXA's first anniversary, Mr. R S Kalsi, Executive Director, Marketing & Sales said, "NEXA has been created to address the needs of a new and growing segment of Indian customers."

The cars sold through NEXA contribute to around 10% of Maruti Suzuki's total domestic sales. Maruti Suzuki's plan is to expand the number of NEXA outlets to 250 by March 2017. The expansion is expected to contribute 15% of MSIL sales by 2020.

Kalsi also added, "To further enhance the purchase and ownership experience, we plan to provide customers enriching experiences beyond the showroom as well. We will curate new experiences around fashion & lifestyle, music and travel."