Pixel Fox Studios bags Hard Rock Cafe's biz

JSM Corporation owned Hard Rock Cafe (India) has appointed Pixel Fox Studios - an independent creative-agency - as its creative and digital agency. Pixel Fox Studios will handle strategic, creative and digital duties of Hard Rock Cafe pan-India.

The agency was handed over the mandate following a competitive multi-agency pitch that saw participation from leading agencies across India.

Speaking about the win, co-founders of Pixel Fox Studios, Amit Damani and Krutika Vernekar, say in a joint press statement, “We are extremely pleased to partner with a brand with such a great legacy such as The Hard Rock Cafe... We at Pixel Fox Studios are constantly evolving and creating new thoughts and ideas together. We follow rigours to arrive at a consumer behaviour insight and thereafter sync this insight strategically with the brand requirements to create tailor-made solutions. We look forward to a stimulating journey with Hard Rock Cafe.”

Based out of Mumbai, Pixel Fox Studios has been entrusted with multiple tasks of conceptualising campaigns, crafting online and offline communications, social media marketing and influencer marketing; thereby helping the brand attain extensive exposure across the digital space.

Commenting on the announcement, Ojaswini Thakur, general manager - marketing, Hard Rock Cafe (India), says “At Hard Rock Cafe, it’s important for us to get partners on-board who are aligned to our vision and work closely with us every step of the way, helping us achieve our goals. We are delighted to have Pixel Fox Studios on-board as our strategic creative partners. They successfully ticked off all our requirements and effectively integrated the brand proposition in every idea they showcased. We are looking forward to this journey with Pixel Fox Studios, which promises to be filled with creativity and fun.”