Vertuals appoints Zahid Gawandi as business head

In a recent announcement, Vertuals has appointed Zahid Gawandi as the business head and he will be based out of the Mumbai office. In his new role, Gawandi is responsible for taking the agency towards a defined growth trajectory and for instilling a robust content practice.

Prior to join the digital content specialist outfit, Gawandi has worked with companies such as Tata Donnelley, Dentsu, Percept-Hakuhodo, Reliance Capital & Spice Digital genre in the past.

Commenting on the appointment, Ajay Tripathi, managing partner, Vertuals says, “With the advent of video consumption going up, Vertuals is well positioned as a brand storyteller across the digital ecosystem. We are delighted to have Zahid on board. He has joined the agency at a time where his ability to ramp up business verticals and take brands to the next level of growth in a short span of time will be an asset to Vertuals. ”

Gawandi shares, “Customers always seek great stories which they can relate to. We understand that ‘Marketing’and ‘Storytelling’ is the new power couple.Hence at Vertuals we combine an idea (Marketing) with an emotion (Storytelling) and serve it up for consumption to targeted audiences, leveraging strengths of our home turf -the digital ecosystem. This creates real emotional connections with the consumers - connections that can turn into trust, and eventually engender revenue. We are already in talks with several brands to take their brand story on various digital platforms.”