Mindshare to handle Unibic's media duties

Cookie manufacturer, Unibic has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled by the Mindshare's Bangalore office.

Speaking about the win, Prasanth Kumar, CEO, Mindshare South Asia, says in a company statement, “We are delighted to work with premium cookie brand Unibic. We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”

Commenting on the association Nikhil Sen, managing director, Unibic Foods, says, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. Mindshare is a reputed agency and comes with high recommendations. We are confident that together we will be able to reach our desired goal.”