Kraft Heinz appoints Starcom as media agency

In a latest development, Starcom the media agency from the stable of Publicis Media India, has won media duties for Kraft Heinz, confirm industry sources.

The incumbent agency on the account was IPG Mediabrands.

As mentioned in the company's website, the Indian affiliate of the Kraft Heinz Company started operations in 1994 (under erstwhile H.J. Heinz Company) and provides taste and nutrition to its consumers through brands like Complan, Glucon-D, Nycil, Heinz and Sampriti Ghee. The company employs about 2500 people, and is headquartered in Mumbai with four branch offices in key metros and two large manufacturing facilities in Aligarh and Sitarganj.