McCann Worldgroup India wins Grande Lotus at Adfest 2017

At the recently concluded Adfest 2017, McCann Worldgroup India won a Grande Lotus for 'The Dead Hour' for Nescafe under the 'Promo' category. The campaign also fetched Gold Radio Lotus and a Silver Lotus in the 'Direct' category.

The agency also bagged four Bronze awards; two for its 'Pet Adoption Campaign' for World for All (Outdoor and Press), and one each for 'The Dancing Letters' for Maharashtra Dyslexia Association ('Design' category) and 'Paresh' for Ixigo ('Radio' category).

Taproot Dentsu won two Gold Lotus in 'Promo' (Best new product launch/re-launch) and 'Film Craft' categories for 'adidas Odds' and 'adidas A Tale of Two', respectively. adidas Odds also fetched an Integrated Lotus and a Bronze Promo Lotus (Best integrated promo campaign).

The agency also took home a Bronze Film Lotus for each of these campaigns.

BBDO India bagged four metals for 'Dads #ShareTheLoad' for Ariel Matic.This included two 'Direct' Silver under 'Best use of film & infomercial' and 'Best integrated direct campaign', and a Silver in the 'Film' category. The campaign also got a bronze in the 'Promo' category.

Crazy Few Films (Company Entering; agency being Cheil India) won a Silver for 'Samsung Cares' for Samsung in the 'Film Craft' category and Leo Burnett bagged a Bronze for HDFC Life Insurance's 'Memories for Life' in the 'Direct' category.

In the 'Media' category India won two Golds; McCann Worldgroup India (Best use of Guerilla Marketing) for 'Dettol Germbusters' for Dettol and Cheil India (Best use of screens & displays) for Samsung Television's 'Spread the Joy'. A Silver was also bagged by Dentsu Webchutney for 'The Dyslexic Captcha' for Jaslok Hospital.