Amazon India says seller registrations saw a 127% jump in 2016

In a bid to woo sellers on to their site, e-commerce giant Amazon India had launched several seller marketing initiatives in 2016 to serve their customers better, and create a better experience. The company has released an infographic that shares details and the impact these initiatives had on sellers.

As the per the data, there was a 127% increase in the seller registrations with a 213% increase in the sellers using the seller app. The brand launched an India Seller Blog on services in early 2016, a seller newsletter in April 2016 and also tapped on seller stories from September 2016.

The company also claims that 4.5 million sellers were reached for brand awareness online and over 54 blog posts were published to guide them. Sellers invested nearly 2 lakh minutes reading the seller blog and there were success stories across 5 states. The brand travelled almost 5,500 km to locate these stories. Also, Amazon Tatkal managed over 1,50,000 interactions with sellers across 87 cities.

During Diwali there was a 410% increase in seller acquisition over the season. A total of 55,517 minutes of seller success stories were seen by visitors.

While there was a 1964% increase in seller referrals, they also won over Rs 2.1 Crore worth of rewards from the seller rewards portal.

Speaking on the overall growth of Amazon.in's seller services and how it has impacted the seller ecosystem in the country, Gopal Pillai, director and GM, seller services, Amazon India, says, "We are proud and humbled by the progress Amazon.in has made over the last year. Particularly so because we have been instrumental in transforming the lives of thousands of SMEs who sell on our platform. Expansion of our seller services offerings and focus on seller enablement and seller capability building initiatives to enable more and more sellers to benefit from the digital economy and succeed online, was our core focus in 2016."