Dentsu Impact bags creative mandate for HT Media

Following a multi-agency pitch, Dentsu Impact, the creative agency from the Dentsu Aegis Network, has won the creative duties for all brands under HT Media, including 'Hindustan Times', 'Hindustan' (Hindi), 'Mint', 'Shine.com', 'HT Campus', 'Career Plus', 'Study Mate', 'English Mate', and Bridge School of Management. With this move, Dentsu Impact has become the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather.

Soumitra Karnik, national creative director, Dentsu Impact, adds, "It's a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are committed to doing some great work on each brand."

According to the press release, shared by the agency, the HT Group, which has so far worked with multiple agencies for different brands, initiated the process of consolidating all the brands with a single agency in November 2016. Post an exhaustive pitch process, HT finally decided to award the duties to Dentsu Impact.

Commenting on the association, Rajan Bhalla, group chief marketing officer, HT Media, says, "We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling 'Hindustan', 'Mint' and 'Shine.com' and their team has done excellent work for the last few years, hence the decision to go with them."