Sign up for afaqs! Newsletters
Vaya Life is a start-up that looks at an inventive approach to everyday products.
Vaya Life, a Chennai-based start-up, has appointed Lowe Lintas, Mumbai, as its creative agency.
Founded by ex-Apple employee Vashist Vasanthakumar, Vaya Life defines itself as a new age start-up that is currently targetting the home-ware space and one which brings 'refined engineering in everyday products'.
Lowe Lintas' sister agency GolinOpinion under the MullenLowe Lintas Group has bagged the public relations mandate for Vaya Life.
Vashist Vasanthakumar, founder and chief executive officer of Vaya Life, says, "Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and GolinOpinion will help build the brand Vaya not only in India, but globally."