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Lowe Lintas bags creative duties of Vaya Life

Vaya Life is a start-up that looks at an inventive approach to everyday products.

Vaya Life, a Chennai-based start-up, has appointed Lowe Lintas, Mumbai, as its creative agency.

Founded by ex-Apple employee Vashist Vasanthakumar, Vaya Life defines itself as a new age start-up that is currently targetting the home-ware space and one which brings 'refined engineering in everyday products'.

Lowe Lintas bags creative duties of Vaya Life
Lowe Lintas bags creative duties of Vaya Life
Anaheeta Goenka, president, Lowe Lintas Mumbai, says, "Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by its progressive growth plans and the inventive approach it has in mind for the Indian market. But, what makes Vaya unique is that the fundamental core of technology and design is applied towards 'improvements' on life's little daily needs/products, often forgotten by everyone else. We are excited to partner it in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love."

Lowe Lintas' sister agency GolinOpinion under the MullenLowe Lintas Group has bagged the public relations mandate for Vaya Life.

Vashist Vasanthakumar, founder and chief executive officer of Vaya Life, says, "Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and GolinOpinion will help build the brand Vaya not only in India, but globally."

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