afaqs! Creative Showcase: Meet 'Mr I Know'

Following up with 'Suno nai dekho' campaign, CarDekho.com launches new ad, introducing viewers to 'Mr. I Know' who boasts of knowing everything under the sun. This character has an annoying habit that cuts every conversation midway. He is however 'blind' when it comes to information on cars and his only saviour is 'Cardekho.com' which helps him make a rational decision.