Complaints against 232 advertisements in Sep upheld: ad watchdog

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SME Times News Bureau | 29 Nov, 2017
India's advertising industry watchdog on Tuesday said its Consumer Complaints Council (CCC) has upheld complaints against 232 out of 305 advertisements in the categories of healthcare, food and beverages, education, personal care and others in September for either misleading campaigns or not able to substantiate their claim.

"Out of 232 advertisements against which complaints were upheld, 62 belonged to the healthcare category, 151 to the education category, followed by seven in the food & beverages category, four in the personal care category and eight advertisements from other categories," the Advertising Standards Council of India (ASCI) said in a statement.

In direct complaints, it processed complaints against advertisements from general public, industry as well as from the Department of Consumer Affairs' Grievances Against Misleading Advertisements portal.

"Out of 92 advertisements, complaints against 28 advertisements were upheld. Of these, 13 advertisements were of healthcare, 2 belonged to the education category, one belonged to the personal category, four belonged to food & beverage category and eight belonged to the others category," it said.

Some advertisements were picked up through its suo moto surveillance of print and TV media via National Advertisement Monitoring Services project.

"Out of 213 advertisements, total of 204 advertisements were considered to be misleading. Of these 49 advertisements were of healthcare, 149 belonged to the education category, three belonged to the personal category and three belonged to food & beverage category," it added.