The huge blaze on Wednesday that engulfed the 24-storey Grenfell Tower, a residential highrise in west London housing over 100 families, has left 12 dead and over 74 injured. At least 600 people have been left homeless, everything they owned burnt in the fire.

That is when celebrity chef Jamie Oliver pitched in, giving hope and succor, with this post on social media:

"To any of the 100's of FAMILIES effected by this terrible fire at Grenfell Tower Notting hill today, You are all welcome to come hang out in my restaurant and be fed and watered by my Jamies Italian team. We are in the Westfield just around the corner. Food and drink free of charge so just go and speak to my manager Juan and we will sort you out and give you some love .... this is for victims of the fire our thoughts, love and prayers are with you all big love jamie x x x x"