Physicist Stephen Hawking to trademark his name

March 29, 2015 13:14

World-renowned British physicist Stephen Hawking is set to trademark his name, joining the ranks of celebrities such as JK Rowling and David Beckham who have turned their names into brands.

Hawking, 73, has applied to the Intellectual Property Office to have his name formally registered, while another English physicist, Brian Cox, has already made the move.

For Hawking, whose fame was recently boosted by the Oscar-winning success of the film 'The Theory of Everything', the primary aim is to prevent others from exploiting his name with inappropriate products.

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