All India Radio takes a digital leap with SoundCloud

June 27, 2014 11:25

Here's an FYI: The national broadcaster All India Radio (AIR) is catching up with time and technology. The broadcaster is making this happen by taking introducing their SoundCloud account. This will allow listeners to download and listen to the latest AIR news and news based programmes.

The audio distribution platform will also have archival speeches of Jawaharlal Nehru and Mahatma Gandhi.Currently, the AIR team has been feeding the platform with continuous audio files on regular intervals.

At the moment, the platform has six playlists- 'Archives', 'Spotlight', 'Evening News', 'Mid-Day News', 'Daily News Bulletin 8:15am' and 'Parikrama' (segment in AIR). More playlists will be added eventually.

AIR's SoundCloud account has around 377 followers and 257 audio files (as of 19 June 2014). The network claims that the move aims at engaging 200 million potential listeners on SoundCloud.

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