New in town

Guzzle Up

Mohali's beer lovers have a reason to cheer as India's biggest beer chain - The Beer Cafe recently opened an outlet there. It is a sheer delight to step into the place as the light, cheery setting of the place is strikingly unique.

Located on the second floor of North Country Mall on National Highway 21, this is the chain's 23rd outlet in the country. Step into the place and you will immediately know why the chain has been such a hit all-over the country. Considering the fact that a growing number of youngsters here prefer beer over other spirits, such outlets have always enjoyed immense popularity in this part of the country. The brands you can find here simply leave you counting. The Cafe offers over fifty top beer brands from 17 countries and all under one roof. The outlet has a variety of international beers such as Amstel Light, Bavaria and the Indian favourite Kingfisher. One thing is for sure, you will be spoilt for choice. A suggestion-don't just stick to your favourite brand, try out other makes too. The food menu has been customised keeping in mind local preferences and how well the dishes would pair with popular brews, including north Indian cuisines and finger food. Of course, cheese chilly and french fries are as popular here as in their other outlets.

This is the neighborhood place for those who love their beer, and more than that, enjoy great conversations over a pint. The place has already started attracting people of varied age groups not just from Mohali but also nearby areas like Kharar and adjoining towns. During the launch of the outlet, Rahul Singh, Founder and CEO of The Beer Cafe , said, "We are very excited to have our first outlet in Mohali. With 14 outlets in Delhi NCR, two in Mumbai, one each in Amritsar, Ludhiana and Chandigarh and three in Pune, we have grown from strength to strength. The Tricity has a great mix of people. We are looking forward to providing a truly exciting and an international experience to all beer lovers here." He further added, "The Beer Cafe has successfully managed to bring a massive change in the beer culture in India. When it comes to having a beer, you'll never run out of excuses at The Beer Cafe . Here, the most important four-letter word is neither love, nor life. Its 'beer', usually enjoyed most by those who love life." The Beer Cafe is India's newest concept in food service segment-meeting all the needs of the young adult consumers to find a friendly neighborhood place that allows them to meet friends over a beer or two.

Cost for a pint Rs 125 approximately
At Beer Cafe , North Country Mall, Kharar Road, Mohali
Tel 01726703243
By Sukant Deepak

Style for all

Looking for a makeover? Head straight to Chandigarh-based fashion studio Anjul's A Line and get bombarded with a wide range of accessories, silver jewellery, and contemporary and traditional clothing.

Specialising in Indian, Indo-Western and western wears, the boutique, run by 24-year-old Akita Choudhry, caters to women across age groups. "From 16 to 40, we have something for everyone. Considering the fact that even younger girls are becoming quite conscious about what rules the fashion word, it makes sense to tap that market," says Choudhry.

Stressing that providing excellent quality at competitive pricing makes them one of the favourite fashion houses in the region, Choudhry elaborates, "We have an in-house design team and manufacturing unit. This helps us to keep the prices at bare minimum and ensure that the quality of products is never compromised. Customers are increasingly becoming aware of what is being offered to them. There is so much competition that you cannot affoard to compromise on quality or price your products too high."

Not just Chandigarh, Anjul's A Line has a dedicated customer base across region. "We regularly hold exhibitions across the state including places like Amritsar, Ludhiana and Jalandhar. The response has always been phenomenal in those cities. People in Punjab have the money and more importantly, do not shy from spending it on quality products. Also, the fact that they keep themselves updated with the latest in fashion world really helps. Frankly, what has really worked for us is the word of mouth publicity. Our clients know that whatever they buy from us will be of very superior quality and promise true value for money," she says.

Planning to hold exhibitions across the country soon, Choudhry is optimistic that her products will receive a good response from other states as well. "We are studying the market and building a strategy. The response from this part of the country has really got us excited," says this economics graduate.

At Piccadily Square Mall, Sector 34 (A), Chandigarh
Tel 9463444110
Price range Jewellery from Rs 500 to Rs 15,000; clothing from Rs 500 to Rs 20,000
By Sukant Deepak

Baisakhi special
April 10 to 13
Gear up for some unlimited fun and shopping experience at the Baisakhi Lifestyle exhibition. This five-day exhibition will feature garments, jewellery, home dcor, handbags, footwear, crockery, cooking range, cosmetics, handicrafts and much more.
At Welkom Palace, Ludhiana

Easter Sunday Brunch
April 5
Easter and warm brunches go hand in hand. This Easter Sunday, gather the family for a unique and memorable brunch experience. The all-inclusive brunch will feature a bountiful buffet of fruit and cheese, freshly tossed salad, honey baked ham carving, scrambled eggs and omelettes, crisp bacon, delicious sausage, creamy mashed potatoes, and chef's selection of decadent desserts and pastries.
Where Kitchen at 95, Hyatt Ludhiana

Celebrating womanhood
April 3 to 4
This exhibition is an ode to womanhood and promises to spoil the fairer sex no end. High-end fashion designers, jewellers and garment brands will come with their latest offerings. Special attention is being paid to accessories, jewellery and garments.
At Hotel Park Plaza, Ludhiana