Pranks for listening
His contemporaries in comedy had taken to YouTube, but he stuck to the audio format.
"I always wanted to create my own show," says Danish Sait, who began a radio career seven years ago and went on to create his station's most valued property-prank calls.
His contemporaries in comedy had taken to YouTube, but he stuck to the audio format. It paid off; his work has received as many as 32 million plays on SoundCloud. His characters-including Nograj, a typical local government employee-began small, but did well. "Our first video with Nograj [was] a huge success," he says.
More videos followed. One of them made it to the offices of the Royal Challengers Bangalore, landing him a deal with the IPL team as their official host.
Later, with his friend and collaborator, Saad Khan, Sait put together a film script for the character, who came to be called 'humble politician Nograj'. The two then went looking for a producer, ending up with Pushkar Mallikarjun of Pushkar Films.
The film, due for release in August, is now being produced by directors Hemanth Rao and Rakshit Shetty along with Pushkar Films.