Thiruvananthpauram: The anti-drug campaign jointly organised by Mathrubhumi.com and Tulsi developers, was launched on Wednesday.
Chief Minister Pinarayi Vijayan released the speical page titled "Jeevithamanu Lahari" at a function held in Thiruvananthapuram.
Additional private secretary C M Raveendran, Media advisor Prabha Varma, Mathrubhumi digital media solutions manager Shreedhar N Menon and Mathrubhumi Thiruvananthapuram unit manager R Murali participated in the function. A short film competition and a poster design competition on the topic "Jeevithamanu Lahari" will be conducted as part of the campaign which will run for 20 days.
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