Skyline Automotive's 2017 model cars in the outdoor of B-Ring Road Showroom - Hyundai in Doha. (Right) vehicles showcased inside the show room.
Skyline Automotive, the recently appointed official distribution partner for Hyundai Motor Company in Qatar, kick-started 2017 in a strong position to deliver its ambitious plans for growing the global automotive brand in the country.
As the exclusive distribution partner for both the Hyundai and luxury Genesis brands in Qatar, Skyline Automotive’s B-ring showroom is fully stocked with 2017 models ranging from city cars, coupés, sedans, to SUVs and luxury sedans. In just a few days since the start of the New Year, the business has experienced huge numbers of enquiries and expressions of interest from customers, reflecting the powerful appeal of the Hyundai brand.
Describing Skyline Automotive’s plans to set new standards for dealers in the country, General Manager Paiman El Malla said, “We’re expecting a strong start to the year and already making considerable progress in delivering our exciting plans to build the profile and market share of the Hyundai and the luxury Genesis brands from our showroom on B-Ring Road. Our vision for Skyline Automotive is to establish a new benchmark operating model for quality in Qatar by investing in our business, market and people”.
According to El Malla, partnering with the Hyundai Motor Company was a strategic decision reflecting the manufacturer’s success in delivering value and quality in the auto industry in recent years.
“Hyundai has invested significant resources in building up high-tech research and development divisions and utilising high-grade materials that offer quality on a par with luxury brands but at more competitive prices,” added El Malla.
To achieve the ambitious goals Skyline Automotive has set for success in Qatar, the company is investing heavily in its operations, its people and in building both automotive brands. It is focused on bringing an incredible product range to Qatar and has carefully chosen the product range it offers Qatar’s motorists to meet a range of needs and expectations.
Skyline Automotive will stock 15 different 2017 models which include: i10, i30, Accent, Elantra, Sonata, Azera, Creata, Tuscon, Santa Fe and Grand Santa Fe, Veloster, H1 vans and the luxury G80 and G90 Genesis models.
The hybrid IONIQ models will be available in April of 2017. This will make Skyline Automotive the first dealer to introduce the hybrid IONIQ models during 2017 to Qatar in line with the business’ focus on offering a wide variety of options to customers and paving the way for environmentally-conscious consumers.
Describing Skyline Automotive’s commitment and focus on building a successful future for Hyundai and Genesis in Qatar, El Malla continued, “We see real opportunity in the coming year to make a positive impact on the market here. We have all the ingredients for success and every confidence in the strength of our partnership with Hyundai Motor Company.”
