adidas Football introduces Blue Blast Collection

Press release
Published January 23rd, 2017 - 08:07 GMT
adidas Blue Blast
adidas Blue Blast

adidas Football has today launched the new ACE 17+ PURECONTROL as part of the Blue Blast collection, including on-pitch, cage and street adaptions.

The Blue Blast ACE 17+ PURECONTROL’s latest feature is an all-new Purecut Sock System. Designed to provide an optimal fit, the highly stretchable material helps lock the foot in place while adjusting to even the most complex movements. It features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time is required and is protected by an ultra-thin Non Stop Grip (NSG) film to provide increased levels of grip.

Another innovative design feature is the inclusion of adidas’ industry-defining BOOST technology. The BOOST sole is made up of thermoplastic polyurethane (TPU), which delivers an unrivalled energy return with every step. The boot also features a SPRINTFRAME sock liner, with the end result being more energy than conventional midsoles and unrivalled levels of comfort.

The collection also includes the Blue Blast ACE 17+ PURECONTROL Cage version. Featuring the same blue and black colourway as the on-pitch silo, the cage version includes a PRIMEKNIT upper with a layer of NSG film to provide close ball control. A stretchable layer of TECHFIT material between the blue and black colour blocks optimises comfort, whilst a black EVA strip features above the heel’s BOOST to offer stability. The three stripes in chrome also feature pink accents for a more lifestyle look. Comfort, stability and energy return are offered through the BOOST material on the heel counter.

Inspired by the street, the ACE 17+ Street shoe completes the Blue Blast collection. The predominantly blue colourway features pink details and is constructed with a three-piece PRIMEMESH material for a lifestyle-focused look. A TECHFIT colour coating covers the three stripes whilst a full-length BOOST midsole enhances the lifestyle look whilst offering energy return.

For further information please visit facebook.com/adidasfootballMENA or follow @adidasMENA on twitter or Instagram to join the conversation.

Background Information

Adidas Group

For over 80 years the Adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the Adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the Adidas Group are available in virtually every country of the world. Their strategy is simple: continuously strengthen their brands and products to improve their competitive position and financial performance

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