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Audience feedback eval q.4
- 1. Audience feedback Q.4 - Audiencefeedback of opening sequence
- 2. • Wedecidedtogather up audiencefeedback about ourproduct overan online survey. This is because our primary audience are digital natives, so the use of social networks and otheronline websites are easy to access through their convergeddevices e.g.Mobile phone, laptops/computers etc. • Through this, wedecided to ask a maximum of 10 questions, all regarding specific areas or opinions of ourproduction –with the addition of an 11th question stating if they would watch it again in the future. • Wesent this to middle class, British (white) heterosexual, both males and females, between the ages of 15-24 and 25-35. Onlinesurvey…
- 3. Q.1- Male orFemale? • From thisPie-chart,wecansee thatonly3 malesandonly5 femaleshave participatedin this survey.Theuseofbothmales andfemaleswasbecauseboth genderswereincluded withinour targetandprimaryaudience. • Thesenumberswouldhavebeen much moreaccurateif morehadtakenpart withinthis survey.However, thereasonsforsuch aslow numberofparticipants wasdue tothe latedistributionofthe surveyandthe earlydeadline.
- 4. • Weaskedforthe audiencesage, aswe wouldthenbeable toclassifythem basedonwhethertheyarewithinour targetprimaryaudienceorour secondarysophisticatedaudience. Q.2 –Age? • From these results, we are ableto see that 5 people aged between 15-24 years and3 people aged 25-34 years took part. • By using this we will beable to seeif both ourprimary and secondary audience like ourproduction or notand why?
- 5. Q.3 –Did you understand what was happening in the opening sequence? was it confusing or simple to understand? • Despitetheone wordedanswers, this questionwas aboutthe narrativeof theproductionandif it waseasytoidentifythe protagonistandantagonistand whatis happeningin thescene. • Theseanswershelp toshowthat we weresuccessful in creating a simple andeasyto understand narrativeforthis production. Female 25-34 Theopening sequence is interesting, but not confusing. Until the end of theclip it is not clear who or what the girl is runningfrom, keeping theviewer in suspense. Male 25-34 Simple to understand Male 15-24 Yes, i thought it was simple to understand Male 25-34 Simple Female 15-24 Simple enough Female 15-24 I fullyunderstood it, it was simple to understand Female 15-24 Simple Female 15-24 Understand
- 6. Q.4– What grabbed your attention the most? this can bea good or bad element. Female 25-34 I thoughtthetensionwaskeptthroughthewhole sequence.Thebloodon themap,theknifeetc. mademe wonderwhathadhappenedbeforethegirlgottothetent. Male 15-24 Thedarknessgrabbedmyattention Male 25-34 Thebreathingaudiocreatedafeelingofpanic thatwasintriguing. male 15-24 Thedarknessandthegirlsdistress. Female 15-24 Openingofthetent-senseofanticipation Female 15-24 Thetrailofblood Female 15-24 Thelightingandambience wasspookyyet intriguing. Female 25-34 Quickcutsinthebeginning The fact that there area range of answers from the breathing to the “darkness” suggests that we successfully managed to grab both audiences attention through a range of factors rather than just the fast paced scene at the beginning. • By giving the audience achoice tochoose what grabbedtheir individual attentions meant that we areable tose what was appreciated and what worked out ofwhat was shown. Furthermore, by letting them choose a goodorbad ‘element’, this gaveus the opportunity tosee whether there were any mistakes, orobjects that could have accidently received their attention. Thiswould let us know any improvements that could be made in the future. • Ourtarget audience (15-24) mainly picked out the moresimpler iconographies, such as the darkness, blood orthe pops, where as he older audience managed topick out the morein-depth elements, such as the camera techniques, the audio andthe rowingsense ofanticipation made with the props,crating questions andfulfilling the intellectual audience pleasure, which was what we were aiming towardsmost.
- 7. Q.5 - What is your opinion on our camera work? do you thinkwe filmed it well? if not, then how could it be improved? • I think this was filmed verywell, the cameraworkseems verysmooth even thought this sequence must have been filmedon veryunevenground, especially whenthe girl is running.I like the cutting as well. • Verynice camerawork. I liked how the camerawould pan across the screen • I think it was filmed well and kept thesuspense throughoutthe scene • It was well filmed and appeared seamless. Thereis one part where thereis a slight jump between shots which is a little clunky,and at times a little dark which hides some of the detail, but it does add to the suspense. • Done well • YesIthink it was done well • Camerawork was well done. Therewere different angles and techniques used which help movealong thesequence. • Filmedwell • This response on our filming was very positive, with the addition of one mistake of being slightly “clunky”. We would make sure tokeep ourfilming smooth andfluid in any future products. • By askingthis question, wewere able to see that most of the 15-24target audience didn't specify anyspecific or anyopinions, but ratherwith a simple short sentence. This contradicts the more active older audience who wereable to notice the camerawork, the implications of the location and the types of techniques used.
- 8. Q.6 - Wasthe music/ audioin the sequence effectively used? why or why not? • Themusic was subtle and creating tension without drowning out the sounds of breathing / footsteps etc. Thesound of the tent being ripped open made me jump -veryeffective! • Could havehad a musical motif • I likedthe music used as it added to the tension without being distracting and takingaway from the action, and i thought the audio used was verygood. • Yes, it added suspense and fear to the imageryas the music complemented the scenes. • Used well yeta different trackcould beused • Themusic was effectively used -it helped to create a veryintense atmosphere • Theyfocused on the girls breathing which added to the ambience of the shirt film allowing the audience to feel the characters sense of fear and urgency • Yes, it helps to build uptension Theresponse to this question was verypositive as I had concerns that the scores wouldn’t havecreatedas muchtension and suspense as it had according to these comments. Most of these say that hey either liked, enjoyedor was usedwell, which suggests that a good score must be inplace for a horror film to besuccessful inthat area. One comments on how another score could have been used. I also agree with this as after production, I realise that repeating thesame small clip might actual havethe reverseeffect
- 9. Q.7 - Wasour use of lighting effective in creating anominous or mysterious atmosphere? if not, then why? • Yes, Iliked the use of light focusing on the girlandleaving the surroundings in the dark. When the antagonist is revealed, the lighting is very effective, as his face is half in the dark, this looks very mysterious. • It was very effective andspooky • Yeah i thought the darker lighting really added tothe ominous feeling andreally helped create some tension. • Yes but at time a little toodarkandcovered some ofthe detail. However Iparticularly liked when the light reflected off ofthe eyes. • Effective, yetmore shadows could have been used • Yes it was • The stark contrast between the darkbackground andthe light in the foregroundhelp add tothe connotations ofdarkandmysterious happenings. • Yes Again, all feedback was positive, and seemed to havethecorrecteffect, which shows that the correctuseof lighting can be a major ‘mood maker’ as well as its conventional for horrorfilms, makingit easier to be acknowledged. As some comment on how it was too dark, this could havebeen due to our useof one single LED light that was usedonsite. This could havebeen improved if wehad maybeused some soft boxes to light up some of thesurrounding area as noneof that was real shown, so I do not think it was obvious that it was filmedin the woods, apart from the connotations from the props.
- 10. Q.8 - Is there anything within our opening sequence that confuses you? or that you are unsure about? • I thought the sequencewas veryinteresting but not confusing. I liked that there were hints of how the story would unfold but it kept theviewer in suspense. • Unsureabout whyshe is runningorwhat she is runningfrom • Nope. • Althoughthe fear is evident I am unsureas to what she us tryingto achievebyrunningback to a tent which offers no protection. • No • No • Would like to knowwhat happens next as the shirt film ends on a cliff hanger. • Don't quite understand the pan usedin 1:05 Some questions were raised about the protagonists motives and reasoning, techniquesand what would happen next? Theprotagonist reasons for runningweren’t supposed to be revealed, but the featuringof the antagonist was supposed to answer this question, or at least give a hint that it was ‘Him’who shewas runningfrom. The‘Pan’ was used to show the protagonists P.O.V as she doesn’t knowwhat's out there or what she’s hearing. This is also supposed to connotethe earof the unknown,as footsteps can clearlybe heard, however nothingcan be seen, furtheremphasising her isolation. Thethird question, of what would happen next? Was he whole point of the production, as this question was exactlywhat we wanted to beraised. This curiosity would then furtherdrive the audience to watch next due to he climatic suspense and tension, that is left on a cliff hangerwithout the audience knowingthe result.
- 11. Q.9 - Do you have anyother comments you would liketo add? • I really enjoyed watching this. • The opening sequence is good I want to watch more • Nope. • The sound quality was very good and the build up of fear is evident throughout the sequence. I was left wanting to know more. • No • • I really liked the different shots used as the girl was running, the audience was able to see her struggles from all angles which brought the audience closer to the character. • No Thebenefit of asking for these extra comments is so that they areable to comment on anything, that the surveyhas not covered or ask anyquestions relating.
- 12. Q.10 -Did you enjoywatching our production? • Yes, it mademeverycurious about how the story would go on. • YesIdid • Yeah, quite alot • Yes, verymuchso. • Yes • Yes I thoroughly enjoyedit • Yes • Yes All participants havesaid yesin regard to enjoyingthe production. This means that we havesucceeded inattracting and engaging with the audience thoughthis product. Thedesired effect was accomplished verywell, as this suggests our choice of audiencewas correct,as all havehad a fitting response according to what wehad been targeting all this time. Itis clear from all his evidence, that ourchoice in primaryaudience was right, as hey had easily understood the narrativeand the characters. Thepositive responses to the iconic props and the conventional use of lighting was shows that following conventions of the horrorgenre is successful when tryingto target mass marketaudiences. Ourchoice in secondary audiencesalso is shown to be correct though the evidence provided, as they were able to start questioning hermotives as well as the antagonists, meanwhile thinkingabout hecamera shots and techniques. However, compared to h primaryaudience, I do not thinkthat the were able to connectwith the protagonist due o he lackof personal identify, however I do thinkthat we were able to intrigueand cause some curiosity as a result.
- 13. Q.11 -If you had the chance in the future, would you watch the rest of the film? why? why not? • Definitely - I want to know what happens next. • Yes I would I want to know what happens to the girl • Yeah because this scene was very intriguing and it feels like there's a good story behind it. • Yes, I want to know what happened and why. What was the sequence if events that led to this happening. • yes, to know what happens to the characters • Yes I would because I am desperate to know if the girl will get killed and the reason why the man wants to kill her • The short film was well shot, well made, and well directed I would definitely like to see how the story progresses. • Yes, it has caught my attention From theseresponses wecan see that we havemanaged to attract and appeal to our audience. Thisshows that theyhad managed to gain some sort of connection with our characterstrough personal identity as well as havetheintellectual pleasure of questioning as well as their curiosity towards the end of the product. By intriguingthe audience, through our use of lighting, cameratechniquesand props, all together, this suggests that our production was a necessary success in terms of the audience.
- 14. Wouldwe change our audiencebased onthis feedback? No,I wouldn’tchangeouraudiencenow thatwehavereceived feedbackandevidence concerning theiropinionsas well as theirappeal/attractionsothe production. Bothaudienceshaverespondedtoourproductionvery positively, mentioningonlysome mistakesorimprovements thatcould beusedor takenintoaccountin thefuture. This suggeststhatourresearchinto audienceusesandgratificationswasusefulandapplicable toourproduction,causing thedesiredeffect fromboththe primaryandsecondaryaudiences. However, I believe thatthe primaryaudienceresponedmorepassivley, agreeing withmost questions,asnotmuch thoughtwasputintoeach answer,however,thosewhowereof the secondarycategorywereseen tohaveactuallythoughtthroughtheir answers,highlighting their activenessaswell asourcorrectdecision toappealtothem asa secondaryaudience ratherthanprimaryasI don’tthinktheywouldhaveeffectively appealedto theproductionas much asoutprimaryaudiencedid.