Mirum, the agency formed in 2015 via the consolidation of J. Walter Thompson’s digital agencies worldwide, let a number of U.S. staffers go earlier this month.
We began receiving tips last week indicating that the network would be making some changes, and today a spokesperson confirmed that approximately 3 percent of total U.S. staff had been let go:
“Mirum is committed to making what’s next for our clients, business and people. As we look to restructure our business for growth, we have made the difficult, but necessary, decision to release approximately three percent of our U.S. workforce.
AdvertisementThis effort to restructure our business to support our broader growth strategy will help us continue delivering innovative work across our offering platforms of business transformation, experience design and commerce activation.”
The precise number of staffers affected is unclear, but Mirum currently has offices in San Diego, Minneapolis, Salt Lake City and Miami. All of our sources tell us that the San Diego office was hardest hit, with one now-former employee stating that a lack of internal growth and new business wins led to the change.
Mirum often collaborates with JWT on shared accounts in addition to serving its own separate clients. One party states that much of the recent work done by Mirum has fallen on the production side.
Former Digiteria CEO Dan Khabie launched Mirum in early 2015 along with now-former JWT global chairman and CEO Gustavo Martinez as “a modern global company” made up of 11 digital agencies across 40 offices in 17 countries dedicated to “entrepreneurial culture” and a knowledge of regional markets.
Other recent changes at Mirum include the return of North American CTO Bret Otzenberger and the departure of chief creative officer Frederic Bonn, who went to Hearst agency iCrossing.