Finding Shelter From Trump's Tweet Storm
The strategies aren't necessarily new -- but they're good protection from a tweet storm.
This article is for subscribers only.
Dealing with Donald Trump's Twitter rants is a new phenomenon for U.S. companies. For many of his favorite targets, creating jobs isn't.
General Motors Co. and Wal-Mart Stores Inc. on Tuesday became the latest corporations to talk up the part they're playing in the president-elect's plan to become "the greatest jobs producer that God ever created." GM largely just summed up U.S. spending plans that had been in the works for a while, but it did so with panache, touting a $1 billion headline number and pledging to create or retain (emphasis on retain) about 7,000 jobs. Only about 2,000 of those will be in factories. Wal-Mart, meanwhile, celebrated the planned addition of 10,000 retail jobs, even as it expands its store count at a slower pace.