Jack Daniel’s releases whiskey-flavoured coffee

In keeping with its innovative spirit, Jack Daniel’s has teamed up with World of Coffee on a Tennessee Whiskey-flavoured coffee made from 100% Arabica beans.

The coffee, made with ground Arabica infused with Jack Daniel’s Old No. 7, promises to deliver the signature Jack Daniel’s whiskey flavour minus the alcohol.

Available in caffeinated and decaffeinated variants in both tins and packets, the coffee has gone on sale in the whiskey’s hometown of Lynchburg and online.

The coffee is due to be rolled out across the US this year, priced at $21.95 for an 8.8-ounce tin and $6.95 for a 1.5-ounce bag.

“We take a lot of care and pride in the products we craft and Jack Daniel’s Coffee is no exception,” said Charlie Newman, owner and roast master at World of Coffee.

This isn’t the first whiskey-infused coffee to hit the shelves. Last April Bulleit Bourbon released a limited edition Bourbon-infused coffee in partnership with London coffee house The Gentleman Baristas.

X Bulleit coffee was crafted from beans rested for two weeks in ex-Bourbon casks to allow the spicy notes of the whiskey to blend with the beans’ natural character. Two blends of the Bourbon barrel-aged coffee were created – espresso and filter.