Aditya Gupta and Divyanshu S. Gandhi (14-01-2017)

 48 Questions
 +10 on direct
 +20/-20 on pounce

 The term X began as a Latin word which means “a race” or “the
course of a race”. Its origin appear closely linked to the Calvinist
desire to bring greater order to education. The first known use of X
can be traced in “Professio Regia”, a work by University of Paris
professor Petrus Ramus which was published posthumously in
1576. The term subsequently appeared in University of Leiden
records in 1582. By the 17th century, the University of Glasgow also
started using the term, producing first known use of the term in
English.
 Identify X.

 The origins of this practice dates back to around A.D. 127-151
when a Greek astronomer Ptolemy wrote that occasionally, out
of curiosity or boredom, the Gods peer down at the Earth from
between the spheres. He stated that while this happens the
main subject of the practice obtains a high velocity. The Greeks
believed that this meant rising or falling of human soul, while
Jews and Christians believed it to be a fallen angel or demon.
Aristophanes, a Greek playwright, had another explanation. He
believed that it was the “soul of poor person, drunkenly walking
home after he/she had dinner at a rich place”.
 Origins of which practice is being discussed here?

 Wishing Upon a Shooting Star

 X(s) are believed to be responsible for proper functioning of the
universe, and in Hindu cosmology, they are given lordship over
celestial bodies, called Nakshtras. In Bhagvata Purana, there are 12
X(s). As Indra, X destroys the enemies of the gods. As Dhata, X creates
living beings. As Parjanya, X showers down rain. As Tvashta, X lives in
the trees and herbs. As Pusha, X makes foodgrains grow. As Aryama, X
is in the wind. As Bhaga, X is in the body of all living beings. As
Vivasvana, X is in fire and helps to cook food. As Vishnu, X destroys
the enemies of the gods. As Amshumana, X is again in the wind. As
Varuna, X is in water and as Mitra, X is in the moon and in the oceans.
In each month a different X is said to shine. X(s) are the children of a
celestial mother who is believed to be the feminized form of Brahma.
 What is X?

 X is located in the Alpha Centauri A system approximately 4.37 light-years
away from Earth. It is one of the many natural satellites orbiting the gas
giant Polyphemus. X’s biosphere teems with a biodiversity of
bioluminescent species ranging from hexapodal animals to other types of
exotic fauna and flora. Unobtanium, a mineral which can be used to fulfill
the energy supply requirements on Earth, is readily available on X. It is
because of this reason that X has attracted a lot of attention globally.
Since, X’s atmosphere is poisonous to human beings, researchers have to
wear protective gear while exploring the sites where the mineral can be
found.
 Identify X

 Francis Scott Key was an American
lawyer, author and amateur poet
from Georgetown, Washington
D.C. In 1814, he composed a poem
named as “Defence of Fort
M’Henry”, after witnessing the
bombardment of Fort McHenry by
the British ships of the Royal Navy
in Baltimore during the Battle of
Baltimore in the War of 1812.
 Why is he still remembered in the
U.S.A?

 U.S.A derives the lyrics of its national anthem from his poem
“Defence of Fort M’Henry”.

 She is Venetia Burney. In
1930, her grandfather told
her the story of discovery of
____. After hearing the story,
she gave a suggestion to her
grandfather. Her grandfather
forwarded her idea to
Herbert Hall Turner, who was
an astronomer.
 What was her innocent
suggestion (because of which
she became a very famous
personality)?

 She suggested the name “Pluto” when the planet was discovered
by Cylde Tombaugh in 1930.

 Sometimes, Google shows a special colorless logo on a local
homepage in recognition of a major tragedy, often for several days.
The design was first used on the Google Poland homepage
following the air disaster that killed, among others, Polish
President Lech Kaczynski in April 2010.

 The city X, having an average elevation of 1706 meters, owes
its existence to the British who established the recruitment
centre of the Garhwal Rifles, one of the most decorated
infantry regiments of the Indian Army. The regiment, now, has
its command office in X. X was earlier known as “Kaludanda”,
meaning “Black Hill” in Garhwali. However it was renamed to
X, in order to pay tribute to the then Viceroy of India, Lord X, in
1887. X was a major place of activities of freedom fighters from
British Garhwal. The city is now well preserved by the
Government of Uttarakhand and Garhwal Rifles regiment.
 Identify X

 Lansdowne, named after Lord Lansdowne

 Started in India, X was a variant of a global awareness campaign
that went viral on social media in the year 2014. X served the dual
purpose of highlighting water scarcity and poverty in the country.
The idea for X is attributed to Manju Latha Kalanidhi, a 38-year-old
journalist based in Hyderabad. She came up with X as a less
wasteful alternative that would help the local communities. X was
started off as a Facebook page on August 23, 2014, and within a
day, the page had 7000 likes. Ever since it went viral, the black and
yellow banner describing the challenge has become its mascot on
Facebook.
 Identify X

 X, who made his debut in 1983, has had multiple jobs, but
none of them lasted very long. Unlike other characters, he
was not originally conceptualized by the creators, rather he
was born out of 3 narrative stories sent by P. Varadarajan
from Trichy. The concept was rendered into comic format,
with the illustrations by one of the famous yesteryear artists,
Ram Waeerkar. He carried on drawing for X with his trusted
friend Aditya Arun till the early 2003, after which it was taken
care by Waeerkar’s daughter, Archana Amberkar.
 Identify X

 X (also known as “The Arm Wrestler” and “Rowdy”) began Judo
with her mother, who also had a successful Judo career, at the
age of 11 and trained with her until she was 13 after
accidentally breaking her mother’s wrist. At 17, X qualified for
the 2004 Olympic Games in Athens, becoming youngest judoka
in the entire Games. In August 2008, X competed at the 2008
Summer Olympic Games and became first U.S woman to earn
an Olympic medal in Judo. X, who was the third most searched
person on Google in 2015, has also made appearances in
popular action movies.
 Identify X

 A certain phenomenon occurred in the districts of Kottayam and
Idukki in Kerala from 25th July to 23rd September 2001. According to
locals, the phenomenon was preceded by a loud thunderclap and
flash of light, and followed by groves of trees shedding shriveled grey
"burnt" leaves. A light microscopy examination that was conducted by
Centre for Earth Science Studies (CESS) in the same year revealed that
the phenomenon occurred because of the fallout from a hypothetical
meteor burst. However, a study commissioned by the Indian
Government concluded that it occurred because of airborne spores
from a locally prolific terrestrial green algae from the genus
Trentepohlia, which grows abundantly on tree barks, or damp soil and
rocks.
 What phenomenon is being talked about?

 The Reichenbach Falls are a series of waterfalls on the
Reichenbach stream, a tributary of the Aare, in the Bernese
Oberland region of Switzerland, having a total drop of 250 metres
(820 ft). At 90 metres (300 ft), the Upper Reichenbach Falls is one
of the highest waterfalls in the Alps. Today, a hydro-electric power
company harnesses the flow of the Reichenbach Falls during
certain times of year, reducing its flow. The falls are known
worldwide as a setting for a very popular mysterious event that
occurred on 4th May 1891.
 Which event is being talked about?

 The death of Sherlock Holmes and Professor James Moriarty

 While watching a quiz contest that was aired on Doordarshan in
February 1967, he noticed that the participants could easily
answer questions pertaining to Greek mythology, but were unable
to reply to the question “In the Ramayana, who was Rama’s
mother?”. He was shocked that Indian students could answer
questions on Greek and Roman mythology, but were ignorant of
their own history, mythology and culture. Therefore, he left his job
at “The Times of India” and started his own venture in order to
teach Indian children about their cultural heritage.
 Who are we talking about and which venture did he start?

 Anant Pai, the founder of “Amar Chitra Katha”

 “Pachcha” portrays noble characters and sages such as Krishna,
Vishnu, Rama, Shiva, Surya and philosopher kings. “Tati” is the
code for someone with an evil streak such as Ravana,
Dushasana and Hiranyakashipu. “Kari” is the code for forest
dwellers, hunters, and middle ground character. “Minukku”
typifies noble, virtuous feminine characters such as Sita,
Panchali and Mohini. “Vella Thadi” represents a divine being
such as Hanuman. “Katti” in local language means knife. It is
devoted to heroes who are not too particular about the means
they use to fulfill their needs. “Teppu” is for special characters
found in Hindu mythologies, such as Jatayu and Garuda, who
act as messengers, but do not fit in the other categories.
 What am I talking about?

 Basic makeup used in Kathakali

 Lohagarh Fort was constructed by Bharatpur Jat Rulers under the
direction of X. Begun by X in 1732, it was completed only 60 years
later. The fort is remembered for withstanding repeated attacks of
British forces, which were lead by Lord Lake in 1805, when they laid
siege for over six weeks. The strong architecture of the fort helped
Ranjit Singh of Bharatpur (the fifth successor to the throne after X) to
defend his territory and lead successive assaults on the British Army,
leading to a loss in killed and wounded of more than 3000 British
officers and men. Monuments in the fort include are Kishori
Mahal, Mahal Khas and Kothi Khas. Moti Mahal and towers
like Jawahar Burj and Fateh Burj were erected to commemorate the
victory over the Mughals and the British Army.
 Identify X

 Fariduddin Ganjshakar, popularly known as Baba Farid, was a Sufi
saint who used to live in the Punjab region of Pakistan. He was one
of the founding fathers of the Chisthi Sufi order. Every year his
death anniversary is celebrated for six days in the first Islamic
month of Muharram, in Pakpattan, Pakistan. The legend is he
started a certain practice which became popular amongst Sufi
Muslims in South Asia. It was designed to uphold the principle of
equality between people regardless of religion, caste, age or social
status.
 What practice did he develop?

 X was an American politician who became the first openly gay person
to be elected to public office in California, when he won a seat on the
San Francisco Board of Supervisors. Prior to his political career, X was
also a teacher, diving instructor, insurance actuary, researcher and an
associate producer. X served almost 11 months in office and was
responsible for passing a stringent gay rights ordinance for the city.
Despite his short career in politics, X became an icon in San Francisco
and a martyr in the gay community. He was assassinated by his
colleague Dan White on November 27, 1978, who also killed the then
San Francisco Mayor George Moscone. In 2008, a film starring Sean
Penn as X was released that won him the Academy award for the Best
Actor in the Leading Role.
 Identify X

 Joseph Carey Merrick, popularly known as “____”, began to develop
abnormally during the first few years of his life: his skin appeared thick
and lumpy, he developed enlarged lips, and a bony lump grew on his
forehead, one of his arms and both of his feet became enlarged.
Abandoned by his father at the age of 15, he struggled to earn a
livelihood for many years. In 1884, he contacted a showman named Sam
Torr, and proposed that he should exhibit him to which Torr agreed. He
was first exhibited at a freak show as “____” in 1884 and then went to
live at the London Hospital after he met Fredrick Treves, a British surgeon
who was actively involved in examining his condition and providing him
basic amenities.
 Fill in the blank

 The ____’s history in North America is rooted in English traditions dating from
the Protestant Reformation. In the English tradition, ____ became important
during the English Reformation in the reign of Henry VIII and in reaction to
the large number of religious holidays on the Catholic calendar. Before 1536
there were 95 Church holidays, plus 52 Sundays, when people were required
to attend church and forego work and sometimes pay for expensive
celebrations. The 1536 reforms reduced the number of Church holidays to 27,
but some Puritans wished to completely eliminate all Church holidays. The
holidays were to be replaced by ____, in response to the events that the
Puritans viewed as acts of special providence.
 In the United Sates, it has been celebrated as a federal holiday ever since
1863, when President Lincoln proclaimed a national day, during the American
Civil War.
 Identify the blank.

 For the official music video of one of his songs, the pop sensation
Michael Jackson wanted to do something creative and unique.
Therefore, he devised a dance routine, by using a set of wires,
which was enough to attract a lot of attention worldwide.
However, Jackson, eager to use the move, couldn’t figure out a
feasible way to recreate the dance move in his live performances.
So, he along with Michael L. Bush and Dennis Tompkins invented
something that helped him to recreate the dance move. In 1993,
they were granted the patent for this invention.
 What invention is being talked about?

 Michael Jackson’s Anti-Gravity Shoes Patent

 X, written by Robert Munsch, revolves around the relationship between a
mother of her son. In the book, the mother is stressed by her son’s
behavior, but still continues to crawl to his room at night, hold him in her
arms and sign to him. After her son enters adulthood and leaves home,
his elderly mother occasionally sneaks into his bedroom at night and sing
her song. In her final days, the son visits her and sings the same song to
her, vowing to always love her before she dies before him. X was listed
fourth on the 2001 Publishers’ Weekly All-Time Best Selling Children's
Books list. Since its publication in 1986, X has sold more than 15 million
copies.
 Identify X

 Hitler started viewing X as “decadent” and “the wrath of Red Man
against White Man, concluding that so many excellent men have been
lost due to X. Hitler hated the fact that his military personnel actively
followed the practice. During the World War II, he said on 2 March
1942, “it was a mistake, traceable to the army leadership at the time,
at the beginning of the war”. During this period, the Nazi government
popularized the ideology that women who were engaged in this
practice were not fit to become wives and mothers and were
vulnerable to pre-mature ageing. Both the factors helped in leading
the first public campaign against X in modern history.
 Identify X

 Smoking. Hitler is often considered to be the first national leader
to advocate non-smoking.

 X was founded by three high school friends who attended Agoura
High School in Agoura Hills, California. After graduating from high
school, they began to take their musical interests more seriously and
recruited three more members, including Mark Wakefield to perform
in their band “Xero”. The lack of success and stalemate in progress
prompted Wakefield, at that time the band’s vocalist, to leave the
band in search of other projects. After spending a considerable time
searching for Wakefield’s replacement, Xero recruited an Arizona
vocalist, who was recommended by Jeff Blue, the vice president of
Zomba Music in 1999. The vocalist, formerly of a post-grunge band by
the name of Grey Daze, became a standout among applicants because
of his dynamic singing style.
 Identify X

 X has an I.Q. of 210, making him the smartest individual in the
fictional universe. X is a highly-intelligent young prodigy who works
on odd inventions and devices, which include (but are not limited
to) a robotic dog named Goddard, a shrink-ray, and a roller coaster
car converted into a spaceship. X uses his scientific knowledge and
inventions to solve issues he is confronted by, most of which he
causes himself. X’s wardrobe consists almost exclusively of red T-
shirts, blue jeans and a pair of grey and white Converse Chuck
Taylor All-Stars.
 Identify X

 “Yo soy Betty, la fea”, a Colombian television show written by
Fernando Gaitan and filmed in Colombia, is one of the world’s
most popular television shows and is considered to be the most
famous Latin telenovela in history. It is the first telenovela to been
remade worldwide. The plot revolves around the life of Betty, a
brilliant economist working as a secretary at a fashion company
named EcoModa. She constantly faces the scorn of the firms’
managers but proves herself indispensable to its new president
Armando Mendoza, who eventually marries her.
 Which popular Indian show took inspiration from this show?

 Because of its simplicity, X is often used as a pedagogical tool for teaching
the concepts of good sportsmanship and the branch of artificial
intelligence that deals with the searching of game trees. An early
variation of X was played in the Roman Empire, around the first century
B.C. and was called “Terni Lapilli”. Other variations of X include Notakto,
Misere and Treblecross. Despite its apparent simplicity, X requires
detailed analysis to determine even some elementary combinatory facts,
the most interesting of which are the number of possible games and
positions. A position is merely a state of the board, while a game usually
refers to the way a terminal position is obtained.
 Identify X

 Laina Morris is a YouTuber who operates under the username
“wzr01713”. As of December 21,2015, her channel had more than
1,285,312 subscribers. In order to participate in a contest held by
Justin Beiber, when he challenged his fans to create a feminine
counterpart to his hit song “Boyfriend”, she created a video. The
video, which satirized elements of the song, featured Laina singing
about Facebook-stalking her boyfriend and other themes. Her
popularity exploded worldwide when a fictional character, that
was derived from the video, became a viral sensation.
 Name the fictional character

 Overly Attached Girlfriend

 X was founded in 1892 by Arthur Turnure as a weekly newspaper
in the United States, sponsored by Kristoffer Wright. Turnure’s
main intention was to create a publication that celebrated the
“ceremonial side of life” and “attracts the sage as well
as debutante, men of affairs as well as the belle”. At that time, X
was primarily concerned with fashion, with coverage of sports and
social affairs included for its male readership. Conde Nast bought X
in 1905, one year after Turnure’s death and changed it into a bi-
weekly magazine and started it overseas in the 1910s. It was later
turned into a monthly fashion publication.
 Identify X

 X features a modern expressionist design, with a series of large
precast concrete "shells", each composed of sections of
a sphere of 75.2 meters radius. Designed by a Danish architect
John Utzon, X was formally opened on 20th October 1973 after
a gestation beginning with his selection as a winner of an
international competition, held in 1957, to design X. He was
initially rejected by three judges, but his entry was picked out
by the fourth judge, who declared it outstanding. He bet 232
other entrants and won £5000 for his design. Unfortunately, he
resigned as the chief architect of X in 1966, after a new Liberal
government and the Minister for Public Works stopped paying
him, and never returned to see his design take shape.
 Identify X

 The most commonly held theory of X's origin maintains that X was
invented in northern China around 164 B.C. by Lord Liu An, a Han
Dynasty prince, for his old, ill mother. However, the paucity of
concrete information about this period makes it difficult to
conclusively determine whether Liu An himself invented the
method for making X. Another theory states that the ancient
Chinese learned the method for making X from the Mongolians or
East Indians. Benjamin Franklin was first American to mention X in
a 1770 letter to John Bartam, calling it as “cheese” from China.
 Identify X

 X, originally released by the blues rock band Derek and the Dominoes,
was inspired by a classical love story that originated in the 7th-century
Arabia and later formed the basis of a poem composed by the 12th
century Persian poet Nizami Ganjavi, a copy of which Ian Dallas had given
to Y. The book moved Y profoundly, because it was a tale of a man who
fell in love with a beautiful woman and went crazy because he could not
marry her. The song was further inspired by Y’s then unrequited love for
Pattie Boyd, the wife of his friend and fellow musician George Harrison of
“The Beatles”. Y originally wrote X as a ballad, with lyrics describing his
love for Boyd, but the song became a “rocker” when one of the members
of the band, Duane Allman composed the song’s signature riff.
 Identify X and Y

 X – Layla Y – Eric Clapton

 John J. Graham is credited for designing the symbol for X, which was an
abstraction of a peacock to indicate richness in color. It was adopted
because the parent company of X had started manufacturing color T.V.
sets. The peacock became a marketing tool, in the hopes that people
would purchase color TV sets. However, it was discontinued during the
early 1960s.
 The peacock returned, with slight variations, as a part of X’s branding in
the fall of 1979. The first initial of X and image of the Peacock were
combined together to create a design called the "Proud N". However, X
decided to end the association of the letter and peacock in the year 1986,
thereby introducing the current logo to the world.
 Which company’s logo is being talked about?

 In the United Sates during July 2007, Aman Kapoor, founder of the
“Immigration Voice” forum, initiated a “peaceful” protest against the
United States Citizenship and Immigration Services office when a lot
of Indians were caught in a green card backlog even though they were
living there legally. In 2006, residents of Lucknow had staged a similar
protest to remove a wine shop which was established near a temple
in the Rana Pratap Marg. In 2008, Indian Greenpeace activists
initiated a similar peaceful protest against Ratan Tata when he was
planning to build a port at the nesting grounds of Olive Ridley sea
turtles.
 What did they do? Where did these protests took inspiration from?

 The activists sent flower bouquets to the authorities in order to
gain their attention. These Gandhigiri-style protests took
inspiration from the movie “Lage Raho Munna Bhai”.

 The Pune police have registered a case against filmmaker Shlok
Sharma following a complaint by Balbharati, Maharashtra’s textbook
bureau, objecting to striking similarities between its logo and
promotion scenes from Sharma’s upcoming film X.
 Balbharati had accused Sharma and other crew members for allegedly
tampering with the Balbharati logo and illegally using it for advertising
and promotion of his film.
 The Balbharati’s official logo for textbooks from Class I to VIII depicts a
little girl studying with her brother. The logo’s striking verisimilitude is
apparent in the film’s promotion scenes, allege Balbharati authorities.
 This is an excerpt from an April 2015 article. Which movie was
stopped from releasing?

 The 82-year-old former Lok
Sabha MP and three-time
nominated Anglo-Indian
MLA in West Bengal
Assembly is survived by his
wife Joyce and three sons
— Andy, X and Y. Identify
this famous personality
and one of the first in his
fields who died in 2016.

 The word “X” is derived from two Sanskrit words: “Avagunthana”,
which means to hide or veil and “Oguntheti” which means to
cover, veil over and hide. The popularity of X has significantly
reduced in India. In Buddhist Mahayana literature, “Lalitavistara
Sutra” written in 3rd Century B.C., young bride Yashodhara
objected to use X. This was initially taken to be a sign of
immodesty and willfulness, as people criticized her and gossiped.
However, her rational arguments were able to defend her ideology.
Yashodhara’s parents-in-law were so delighted with her proud
statements that they gave her two white garments covered with
jewels. Today, the use of X by women as part of everyday attire is
now mostly limited to Hindi-speaking areas of India.
 Identify X

 Mount Vaea is a 472 metres summit overlooking Apia, the capital
of Samoa located on the north central coast of Upolu Island. It is
popularly known as the burial place of X, who lived his last four
years in Samoa before his death on 3rd December 1894. X had
chosen the mountain top as his final resting place. The day
following his death, his coffin was carried by Samoans to the
summit for burial. The steep path to his grave is known as “Road of
Loving Hearts” and his requiem is inscribed on his tomb.
 Identify X

 Under the wide and starry sky,
Dig the grave and let me lie.
Glad did I live and gladly die,
And I laid me down with a will.
This be the verse you grave for me:
Here he lies where he longed to be;
Home is the sailor, home from sea,
And the hunter home from the hill.

 Nikhil Chinappa
 Cyrus Shaukar
 Cyrus Broacha
 Anusha Dandekar
 Rannvijay Singh
 Ayushmann Khurrana
 Rhea Chakraborty
 Siddarth Bhardwaj
 Varun Sood

 Similar to the English word “school”, the term _______ can be used to mean both
the physical institution or a group of them which share a common lineage or are
under a single leadership. _________ is governed by the sacred administrative
body of five called “Sri Pancha”, representing Brahma, Vishnu, Shiva, Shakti and
Ganesha and divided into 8 davas and 52 marhis. The marhis are centers of
practice, led by a mahant or spiritual leader. Among the five elected Sri Pancha of
the ______, they hold the following positions in the decreasing order of seniority,
all of which can be considered guru in their own right: Acharya
Mahamandaleshwara (chief divisional leader of spiritual order of the God),
Mahamandaleshwara (senior divisional leader of spiritual order of the God),
Mandaleshwara (divisional leader of spiritual order of the God), Sri Mahant (the
senior spiritual leader) and Mahant (the spiritual master).
 Fill in the blank

 S. Hussain Zaidi.
 His 2002 book “Black Friday”
was adapted in 2004, into a film
by Anurag Kashyap also titled
Black Friday. 2013 film Shootout
at Wadala is an adaptation of
Zaidi’s book “In Dongri to Dubai:
Six Decades of the Mumbai
Mafia”, while 2015 film Phantom
is an adaptation of his book
“Mumbai Avengers”.

 The legend is during the 1980s, BMW engineers wanted to build their F1 engine
around the M10 4-cylinder architecture, which was introduced in the ‘60s. But
engineers in those days knew that a new factory casting could be suspect in
surviving the forces generated by 11,000 rpm and 50-plus pounds of boost in race
trim with reportedly close to 80 pounds for qualifying. Fears of core shift, porosity
and thin walls were always a concern to engine builders when using high-volume-
production castings. So, the engineers adapted a policy to use only blocks that
had been driven around a 100,000 miles with no problems. BMW even left the
blocks outside to weather the elements for a few months, with the goal of
“seasoning” the block to eliminate any internal casting stress and stabilize all the
dimensions. And finally, BMW engineers reportedly did an eccentric thing, either
as a sign of good luck or there was a scientific premise that warranted testing.
 What did they do?

 They peed on the blocks. BMW engineers stored their Formula 1 engine
blocks out in the cold and peed on them to help harden the metal so that
they could withstand the force of turbocharged racing. Whether any of
the individual tactics actually contributed to the block’s durability, the
overall strategy certainly worked.

 In order to hide his identity, X lived under assumed names and used only cash
to protect himself. However, he was eventually tracked down by Abstergo
Industries and captured. Once inside Abstergo’s facility, he was forced to
enter the Animus, under the watch of Abstergo scientists Dr. Warren Vidic
and Dr. Lucy Stillman, to retrieve certain highly valuable information. After
recovering the information for which the scientists were searching,
Abstergo’s executives order X to be killed. Lucy's quick thinking saved him;
she persuaded Vidic to keep him alive until they know he was of no further
use. Upon returning to his room, X, suffering from the "Bleeding Effect",
discovered the side effect had given him a power that allowed him to discern
friend from foe and to read cryptic messages written on walls and floors.
 Who is X? Where would you see him?

 Desmond Miles in Assassin’s Creed.

 Ogilvy & Mather, the agency that handles ______ advertisements, was asked by
______ to create a series of 30 advertisements which could be aired each day
during the IPL Season 2. In response to their request Rajiv Rao, National Creative
Director of Ogilvy & Mather, conceived the idea of creating X which were used to
promote various value added services of _____. Each facial expression of X was
made of rubber and pasted on the actors to cut down on the time and cost for
shoot. The effect was achieved by a variety of methods including choosing the
right material for the body suits to ensure that there were no wrinkles when the
characters moved, shooting the footage at lower frame rates and keeping
backgrounds simple in terms of details and the use of a neutral tone of grey.
 What is X?

 Advertising executive Alex F. Osborn began developing methods for
creative problem solving in 1939. He was frustrated by employees’
inability to develop creative ideas individually for ad campaigns. In
response, he began hosting group sessions and discovered a significant
improvement in the quality and quantity of responses given by the
employees. Osborn outlined his method in the 1948 book “Your Creative
Power”. The term was popularized by him in the 1953 book “Applied
Imagination”
 What method did he develop?

 Lush Limited is a cosmetics
retailer headquartered in Poole,
Dorset, United Kingdom. The
company was founded by Mark
Constaine, a trichologist and Liz
Weir, a beauty therapist. The
company developed a perfume
called “Smuggler’s Soul” and the
picture of an Indian personality
to promote the perfume.
 Identify the personality.

Aditya Gupta and Divyanshu S. Gandhi (14-01-2017)

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Aditya Gupta and Divyanshu S. Gandhi (14-01-2017)