Dubai restaurant owner's videos of chopping meat go viral

Dubai - The owner of Nusr-Et Steak House is an internet sensation trending with a viral hashtag 'saltbae'.

By Nilanjana Gupta (Curator)

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Photo via Instagram
Photo via Instagram

Published: Sun 15 Jan 2017, 7:45 PM

Last updated: Thu 2 Feb 2023, 9:39 AM

Butcher and chef Nusret Gokce is sending social media into a frenzy with the way he chops meat, stripping it off the last scrap of flesh with absolute finesse. Internet seems to be losing its calm over him (and his sensual videos!), some even say they are infatuated.

Gokce is the owner of a well-known restaurant chain from Turkey, called Nusr-Et Steak House, with an outlet in Dubai's Four Seasons Resort at Jumeirah Beach.


A photograph of him sprinkling salt on a piece of meat has even been tweeted by American singer Bruno Mars earning him the nickname 'Salt Bae'. The image posted on January 9, got re-tweeted more than 32,000 times and was liked by more than 72,000 people in just five days.

He is no less popular on Instagram -- 1.5 million followers is no joke! His latest video of him stripping a steak has been watched more than 4 million times in a week. "That's how I'm going to season my omelette from now on," wrote a stunned Instagram user.


After having achieved worldwide fame online, his hilarious memes are making rounds on the internet trending with a viral hashtag 'saltbae'. One popular tweet even shows him as a street art.

Here are some more drool-worthy photos from his Instagram account.


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