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- 1. how and why do TV audience interact with second screens XIN GU 28749251
- 2. Definitions of second screens TV audience Current situations The technological advance and TV audiences’ actions The social transformation and TV audiences’ actions Conclusion
- 3. A second screens are the widely used handheld digital devices such as smartphones or tablets which are closely connected with TV watching. (Klein et al. 2014, p7) “This term is somewhat ambiguous.” ——Sherryl Wilson，2016 From: https://s.aolcdn.com/dims5/amp:889dbfcef3ce156 449a93aaf4e72e07b8c0cb827/q:100/?url=http%3A %2F%2Fwww.blogcdn.com%2Fwww.engadget.com% 2Fmedia%2F2012%2F08%2Ftvsync-1345086332.jpg
- 4. B Second screen refers to another screen used by TV audience besides the TV screen in a physical space. (Wilson, 2016, p177) From: https://www.nrmedia.biz/blog/social-tv-second-screen
- 5. remote viewers in different physical space communicate online individually collocated viewers in the same room can chat face-to-face with family or friends However, the audience’s position is not always the same. In different situations, these two types of viewers would change each other.
- 6. Josephson and Carny, 2012 Whether the television screen has become a background? 63% 30% 7% ATTENTION FOCUSED ON DEVICES television tablet others From: http://www.healthykidstoday.org/wp-content/uploads/2016/05/iphone-media-electronics-tv.jpg
- 7. Although TV is on the main position in the living room, the individual audience also like to connect with other users “in virtual social space”, especially using social media apps. (Wilson, 2016, p187) https://www.youtube.com/watch?v=j3OYgSwwTB0 THE AMAZING SPIDER-MAN - Second Screen App
- 8. From: https://a.fastcompany.net/multisite_files/fastcompany/imagecache/inline- small/inline/2013/12/3023477-inline-iphone.png Twitter Is Starting To Alert You WhenYour friends Talk About TV Shows Dixit, p. 2013 Clicking on the button automatically turned on a TV set. From: http://www.mobilemarketer.com/cms/news/television/16801.html
- 9. “Social media has made TV a social experience” —— Futurescape, 2011 From: http://52.74.206.151/sa/wp-content/uploads/images/upload/20160128192958_tv4.jpg
- 10. Individual audiences watch their own screen,focus on contents other family members do not know in front of the same television set, which forms a phenomenon “together alone” . (Wilson, 2016, p188; McGill et al., 2015)From: http://52.74.206.151/sa/wp-content/uploads/images/upload/20160128183053_tv1.jpg
- 11. TV audience could get more information on certain TV programs and have more online social experiences. Second screens distract the audiences’ attention, not just that on the television, even more the attentions on communicating with family.
- 12. Dixit, P. (2013) Twitter is staring to alert you when your friends talk about TV shows Futurescape. (2011) The Social TV Factor: How Social TV Impacts the TV Business. Greets, C. F. and Ferguson, D. A. (2015) Tablet computers and traditional television (TV) viewing Is the iPad replacing TV? Convergence, 21, 244–256. Harry, M. (2014) “How Twitter Turned Out to Be the Only Second Screen We Really Need.” Holmes, M.E., Josephson, S. and Carney, R.E. (2012) Visual attention to television programs with a secondscreen application IN: Proceedings of the symposium on eye tracking research and applications. ACM, New York: 397–400. Klein, J et al. (2014) Assessing the impact of second screen. Cambridge: Technologia. Mann, D. (2013) Wired TV: Laboring Over an Interactive Future. New Brunswick, New Jersey and London: Rutgers University Press. McCracken, H. (2014) How Twitter Turned Out to be the Only Second Screen We Really Need. McGill, M., Williamson, J.H. and Brewster, S.A. (2015) A review of collocated multi-user TV. Pers Ubiquit Comput, 19, 743–759. McGll, M. et al. (2015) A review of collocated multi-user TV, Examining the changing role of TV in the multi-viewer, multi-screen home. London: Verlag. Ofcom. (2013) The Reinvention of the Living Room. Turkle, S. (2011) Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books. Vanattenhoven, J and Greets, D. (2016) Social experiences within the home using second screen TV applications. New York: Springer Science + Business Media New York. Wilson, S. (2016) In the living room: Second Screens and TV audiences. Television & New Media, 17(2), 174-191.