What does Investor Sashi Reddi Look for in a Portfolio Company?

Sashi Reddi

Last Thursday this reporter was in a spot most entrepreneurs would love to be in: having a cup of coffee with a venture capitalist as he revealed exactly what he’s looking for in a business before he cuts a check.

SRI Capital founder Sashi Reddi, himself an entrepreneur abducted by the venture capital world, said he usually gets two pitches a day, but that’s after narrowing the field by way of three filters: companies must be in enterprise software or “deep tech” (think AI and VR), they must sell to the U.S. market and they must have at least three customers.

“I don’t care if they’re pre-revenue, but I need companies to have at least three customers validating that what they’re selling is worth using,” Reddi said over the roar of a busy Old City coffee house. “Even if customers are not paying for it.”

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