SSAB : Built-in quality - Giorgio Novara

For Italian machine part manufacturer Giorgio Novara, nothing is more crucial than quality. That is why the team always chooses Hardox from SSAB when they need a steel material for one of their products.

Based in Turin, and with a further four sites across Italy, Giorgio Novara produces and distributes wear parts for earth-moving machines. The machines are mainly used in quarries and the construction industry. One Giorgio Novara's top sellers is its earth-moving bucket, which is typically purchased by either distributors or end users looking to replace the existing buckets on their excavators, wheel loaders and dozers.

The Giorgio Novara bucket is made from SSAB Hardox steel, with grades ranging from Hardox 400 to Hardox 600. Some buckets also have three Hardox 450 round bars welded to them - an innovative solution that adds stiffness and wear resistance to the structure, while the round shape improves the ability of the material to slide. According to Ferruccio Novara, President of Giorgio Novara, his company's replacement bucket generally offers better quality than the original bucket on the machine.

'Customers choose the earth-moving bucket from Giorgio Novara because it's made of Hardox, which is the best steel on the market,' says Novara. 'The Giorgio Novara bucket also offers significant benefits as it's stronger, lighter and has a longer product life cycle.'

'The name Hardox means it comes with built-in quality guaranteed,' he adds.

Novara explains that Giorgio Novara developed the bucket from scratch using Hardox 400/450 in 1995. He says that the material choice was an easy one to make, as Hardox not only reduced the weight of the bucket, but also extended its product life, making it 20-40 percent more durable compared with similar products made from other materials.

For the last few years, Giorgio Novara has also been increasingly involved in the recycling market where it sells products made from SSAB's Toolox brand.

'We always buy the best material that's available. That means that if we want steel, we buy Hardox from SSAB because it's the best-quality product on the market,' Novara adds.

About Giorgio Novara
Founded in Turin in 1958, Giorgio Novara is a leading Italian producer of machine part components. Its products are produced at its sites in Tuscany, Liguria, Emilia Romagna and Sicily and used by Italian engineering companies across Italy, as well as in Asia, Africa and South America - in mines, construction sites and cement plants.

Hardox benefits for Giorgio Novara
• Extended product life cycle by up to 40 percent
• More robust, durable material reduces need for maintenance, thereby maximizing uptime
• 20-30 percent weight reduction for increased efficiency and load

By Isabelle Kliger
Photo: Giorgio Novara

This article has been published on SSAB World magazine's issue 2/2016.