Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Similar to StudyMarvel by Immersify
Similar to StudyMarvel by Immersify (20)
Recently uploaded
Recently uploaded (20)
StudyMarvel by Immersify
- 1. Immersify’s Technology gives existingbooks/magazine/print media/merchandise a “Second Life"by providing additional interactive content. Seeking for $75K for a 10% Stake 14th December 2016 Facebook.com/StudyMarvel www.studymarvel.com F6s.com/StudyMarvel
- 2. Immersify having equippedwithright mix ofARtechnologyandinnovativevision empowers youtoaddmorevalue toyourprint media.WithImmersify,youcanfabricateAR-basedbooks,brochures,newsletters,catalogues,which reflects muchmorethanwhatone cansee throughnakedeyes just throughthe smartphonein yourhands.With220million activeSmartphoneusersin India, the growth potentialofARis humongousandwith ARtechnology, Immersifywill bridge thegapbetween print anddigital. 8500 Schools using SmartClasses and Technology Enabled Services in teaching practices| Expected totouch US$6 billion by 2017 Print advertising( Newspaper andMagazines ) revenue in India from 2008 to 2020 is set togrowfrom 108 to300 Billion Indian Rupees Existing 10 billion +, 1 million books are published every year and more than 250+ Publishers in India Overview
- 3. Advertiser/Bra nd Reader/ Consumer Interact/Additional Insights and Offer/Increased Engagement Trackand EngagetheUser/Create Sales Leads The Problem/ Opportunity
- 5. Opportunity&Market 108 110.4 126 139 150 163 176 189 204 221.7 241.6 263.3 280.7 0 50 100 150 200 250 300 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 PrintAdvertising revenue in Indiafrom 2008 to 2020* (in billionIndianrupees) Print Media Advertising Revenue Target: 5% in 3 Years
- 6. Opportunity&Market Gamification andEducation-Mobile App &LMS Target: 5% in 3 Years KeyInsights (Over The PastOne Year) Use ofeducation apps by students has grownby over 217% YoY The average time spent bystudents on mobile devices has grownby over 91% Education appusage by students in Tier IIcities grew by over 73% Mobileapp usage by students in Tier Iandmetro cities grew by over 99% By Age Students from classes 1 to5 spent 32% more time studying online Students fromclasses 6 to8 spent 15%more time studying online From the abovestatistics, it’s clear that younger kids aretaking toonline studying much faster. By Board Over 32% more CBSEstudents arenow studying online Over 43% more ICSEstudents arenow studying online
- 7. Perfect Blend of Dedicated Team, Deep understanding of technology , Strong Industry Networks of VR/AR Players across India, and a passion for Augmented Reality. Most importantly it’s the perfect time to execute this idea cause Pokémon Go has broken the ice for AR across the world. Competitive Advantage
- 8. Consumer– Students of class 6th to 12th Decision Makerat Schools – Teacherof that Subject, Principal Books + App = One Time Cost Students with Smartphones. Age – 7-24 App – FreemiumModel Pay for Markerless ARand Customized AR Consumer– Print Agencies and Brands. Decision Maker– Editor-in-chief,CEO Advertiser pays one time cost per ad, or a subscription for creating their own ads infuture. Rs.150 a Book $0.99 Per Model Customized Rates Go-to-Market Industry
- 9. 4.8 5.2 15 14.8 2.4 3.2 6 0 2 4 6 8 10 12 14 16 Seed Fund Required – Minimum Amount Required to sustain for 12 months Opex CAPex Total Requirement = 51.4 Lacs
- 10. Blended Branding Theequivalent of hoardings, virtual poster ads. Once given a reason to be scanning outdoor areas with their AR devices thepotential to deliver topical, timely and relevant ads or branding into the scene. InSitu(Original) Aiding sale by seeing projects & products placed in the environment before completion. Thebenefit of a customer or client seeing a finished project, before it is complete. For example 1)real estate agents can scan and show anempty housefull of stylish furniture LocationLayers Blended guides to new places, tourism, enhancedtravelling or themedspace. Eg. Pokémon Go Current and Potential Business Models Experiential Education Pay-per-visit educational services to museums, ancient sites etc: Pay-per- visit (ppv) to visit highlyexperiential museums, themeparks, zoos, ancient sites or exhibitions but with a higher purpose of providing deeper levels of information &visual sense Current Future
- 11. June 2017 October2017 Immersify1 million user base : Rs. 6,00,00,000 December 2018 Bring 30Schools onBoard Rs. 32,40,000 1 school/One time Cost = 450*4(classes)*60 =1,08,000 Immersify0.1million users Rs.60,00,000 150 million user base :Newspaper Reader in India (English and Hindi) $1/per user/year 2 million ImmersifyUsers &500Schools on Studymarvel = Rs.17,00,00,000 February2018
- 12. Pokemon Go awes the world of AR Virality Won AR/VR Summit,Bangalore Soma &Mayankmeet Yash and start makinga MVP LaunchImmersive Chemistryat VG Gujrat Startup Summit and took consumer feedbacks. Won DAIICTHackathon – Smart Education Timeline June 2016 July 2016 Sep 2016 Oct2016 Oct2016
- 13. Started workingwith Ahmedabad’s finest school – Riverside School Team Members get together to start workingat anoffice. Start hiringUX/UIDesigners, 3D Designers, Gamification Experts and School/Print Representatives Brought IPS, IndoreScience Teacherto align the Studymarvelcourseas per national ciriculum, and begin pilot testing November 2016 November 2016 Semi-Finalists at IIT Kharagpur’sFlagship Event – Empresario – Business Model Competition Dec 2016 March 2016
- 14. Yash Bodane PGDMBE– EntrepreneurshipDevelopmentInstituteof India,AhmedabadBatch2017 • Summer InternatCIIE, IIM-A • Soldover3000unitsofGoogleCardboards @VRPerspective • Writer@YourStory.com,Illustrator,Marketer,Lean Start-upMethodologyPreacher SomaSharma BachelorofEngineeringinInformationTechnology2015 • PassionateARDeveloper • Workedat WowFluxandSmartivityasan ARDeveloper • CommunityLeadatMSTCIndore • UserExperience Aficionado Mayank Lambhate BachelorofEngineeringinInformationTechnology2015 • Androidand iOSDeveloper • SoftwareEngineer atHotWaxSolutions • Designerbypassion,CoreARDeveloper Mehul Patel Mastersin DevelopmentStudiesfromEntrepreneurship DevelopmentInstituteofIndia,Ahmedabad • SummerInternatCIIE,IIM-A • UI/UXExpert • Web DeveloperandSales /YashBodane /SomaSharma /MayankLambahte /MehulPatel Who are We? / Team Yash.bodane@ ediindia.org
- 15. Our Mentors and Gurus Mr. AkhilShahani Mr. AchalChoudhary Mr. Virat Khutal Education Entrepreneur,Managing Director - Shahani Group -Institutes inManagement, Entrepreneurship,Media & Real Estate Proud Winnerof Bharat Shiromani Award For Education Mr. Achal Choudhary (IIT,Kharagpur),a renownedarchitect is the founder of MP’s largest Educational Instituion theIPSA Group. Virat Khutal is the Founder andCEO ofTwist Mobile,the mobile gamepublishing and development company in India. On topofhis daily role in Twist Mobile, Virat is alsothe VirtualReality enthusiast andmentor forvarious start up.
- 16. QUESTIONS & SUGGESTIONS PLEASE? Facebook.com/StudyMarvel www.studymarvel.com / info@studymarvel.com F6s.com/StudyMarvel “WE’RE MAKING A LONG-TERM BET THAT IMMERSIVE, VIRTUAL AND AUGMENTED REALITY WILL BECOME A PART OF PEOPLE’S DAILY LIFE” - MARK ZUCKERBERG