RAPALA VMC CORPORATION: CHANGES IN EXECUTIVE COMMITTEE

Rapala VMC Corporation
Stock Exchange Release
December 9, 2016 at 3:00 p.m.

RAPALA VMC CORPORATION: CHANGES IN EXECUTIVE COMMITTEE

Arto Nygren has been appointed as Executive Vice President, Lure Manufacturing and member of the Executive Committee as of January 1, 2017. Nygren has worked for the Rapala Group since 1990 and is currently heading Group's lure manufacturing unit in Batam, Indonesia. Nygren will report to Stanislas de Castelnau (Executive Vice President, Manufacturing Operations and Global Supply Chain Development, Hook and Carp business unit).

Juhani Pehkonen will leave the Executive Committee on December 31, 2016 and Rapala VMC Corporation during first half of 2017. Starting from January 1, 2017 he will work as Senior Advisor until the end of his agreement.

Helsinki, December 9, 2016

RAPALA VMC CORPORATION
Jussi Ristimäki
Chief Executive Officer

For further information, please contact:
Jussi Ristimäki, Chief Executive Officer, tel. +358 9 7562 540

Distribution: Nasdaq Helsinki and main media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 278 million in 2015, employs some 3 200 people in 40 countries. Rapala VMC Corporation's share is listed and traded on the Nasdaq Helsinki stock exchange since 1998.