SBI Card has introduced E-STORE, a shopping platform, on its mobile app.
E-STORE is a platform within the mobile app, which enables cardholders to make purchases from partner merchants in a seamless manner while availing exclusive offers and benefits.
SBI Card has partnered with Goibibo as its first online merchant on E-STORE.
The E-STORE platform will soon be expanded to offer consumers access to a variety of E-commerce merchants.
SBI Card has been making focused investments in technology – both, at the back-end and to the customer-facing digital touch points such as the mobile app.
Earlier this year the company had launched an upgraded 3.0 version of its mobile app with superior functionalities.
Cardholders can book flights, buses and hotels with ease on Goibibo through E-STORE, while availing exclusive discounts and offers.
Apart from the savings proposition, E-STORE also offers a high level of convenience in transacting.
Customers are only required to input their CVV to validate transactions since card details are already integrated in the app.
Also, EMI facility can be availed for travel bookings on E-STORE, a benefit available exclusively on booking through the mobile app.
Commenting on the launch, Vijay Jasuja, CEO, SBI Card said, “The current environment in India is clearly indicative that digital payments are the way forward. The need of the day is to make digital transactions as convenient, safe and rewarding as possible for consumers. The introduction of the E-STORE platform on our mobile app is a step in this direction. “