Brow Beat

Let This Moving Polish Christmas Ad Warm Your Cold, Cynical Heart

Let it all out.

Still taken from the video

A Polish auction website called Allegro recently released a holiday ad called “English for Beginners” that has racked up more than 4 million views and counting on YouTube. You’re about to find out why. In the commercial, an elderly Polish man is learning English for some unknown purpose with the help of guidebooks, Post-it notes, action movies, and an inexcusably cute dog. Then he takes his newfound knowledge to the U.K., and when the reason for his second-language excursion is finally revealed, it will make your small heart grow three sizes today.

You may be tempted to take a step back and question the bigger, more troubling picture of this ad, such as how Brexit will affect this family’s quality of life in Britain. But don’t do it, dear reader. Just enjoy. After all, it’s not every day that a commercial makes you cry and features a mildly NSFW bathtub scene.