Ketchup giants Heinz say they are '100 per cent committed to quality' after video emerged claiming to show rotten tomatoes being used at a factory in Egypt.
Footage circulating online, purportedly taken at a facility outside Cairo, shows a man standing on open boxes of tomatoes and hurling them in to a huge outdoor vat.
The firm immediately hit back saying allegations about the quality of their production line were both 'completely misleading and inaccurate'.
While Heinz Egypt did not deny the footage showed their facility, the company insisted the 'edited' video gave an 'unreal picture'.
It said in a statement: 'The edited footage shows an unreal picture and neglects the processing stages, hence gives the wrong impression.
'It is important for everyone to know that we use only healthy tomatoes, all of which are processed using industry-best standards.
'As always, we remain 100 percent committed to the cleanliness and quality of our tomatoes and the safety of our consumers.'
But furious customers in Egypt say the statement did not go far enough to dispel fears over quality and have demanded that Heinz produce their own video showing how the famous sauce is created.
When contacted by MailOnline, Heinz UK added that the 'safety and quality of our foods is always our first priority.'
'We are aware of recent TV programme and following social media posts making unfounded allegations about the Heinz manufacturing facility in Egypt.
'We can reassure consumers that the pictures linked to this story do not represent our factory in a truthful way and do not represent the exacting quality standards we follow during our production process. Consumers can continue to enjoy Heinz products in complete confidence.'
Heinz Egypt was set up 25 years ago and accounts for 75 per cent of the ketchup market in the country according to The New Arab.
By Julian Robinson
