Sex sells, but not sleaze: Siddhu

Nee Sontham from Guntur Talkies has created a history of sorts with over 22 million views on various online platforms on the Internet. Commenting on the milestone, Siddhu Jonnalagadda quips ���Well, you can���t deny that sex sells.��� He, however, is quick to insist that the song that features Rashmi Gautam was meticulously designed with a keen attention to detail so that the song doesn���t go anywhere close to being sleazy.
���The song is not an ���I love you I want to make love to you��� kind of a song. It���s more like, ���We���ve waited enough let���s get to business��� kind of a song. There is a context to this, and the lyrics do justice to that premise. Everything right from the location and the costumes too had to come together to make sure the song didn���t cross over to the sleazy or the vulgar side. It was done very tastefully and that has to be one of the reasons it appealed to that many people,��� he goes on.
Speaking of his co-star who undeniably called a lot of attention in the video, Siddhu says, ���Rashmi has a huge fan base and I���m sure that added to the popularity of the song.���