The INSIDER Summary:
• Victoria's Secret models used a 24-karat gold mask before the 2016 fashion show.
• It's from a brand called Mimi Luzon, which sells three masks for $300.
• There are also more affordable versions you can buy.
If you've ever wondered how Victoria's Secret models get such #flawless, runway-ready skin, we finally have the answer: gold.
According to Allure, the Victoria's Secret models prepped their faces with 24K gold masks by Mimi Luzon. Obviously, when you're going to be onstage in your underwear in front of the entire world, you deserve something better than a drugstore sheet mask.
Other than making you feel like Cleopatra, using gold on your face actually has some major skin benefits. According to Luzon's website, the ions in the gold leaf (which is laid on top of an anti-aging cream mask) help stimulate cell renewal and improve circulation for healthier-looking skin. It also helps reduce dryness, slows down the decline of collagen production, improves elasticity and help treats infections and acne. For $100 a mask ($300 for a pack of three) there are at least you're getting a bang for your buck!
If the benefits of the mask aren't enough to convince you that the VS beauty team is onto something, covering your face in gold leaf is pretty much the best Insta-opportunity in history. Because VS models are just like the rest of us (but with cuter lingerie and more famous friends) they took full advantage of the opportunity.
Sara Sampaio showed us that the best way to accessorize a fur hoodie is with a gold face.
Irina Shayk gave a whole new meaning to the phrase "pregnancy glow."
And Alessandra Ambrosio managed to nourish her skin while maintaining the perfect cat-eye. #Goals.
This model (and ancient Egyptian) approved beauty treatment is available for purchase on Luzon's website.
Pure 24K Gold Mask, $300 (For three treatments), Mimi-luzon.com
For those of us who can't afford to coat ourselves in gold, here are three affordable alternatives that will make you feel at least marginally as glamorous as the VS models.
1. Peter Thomas Roth
Peter Thomas RothUn-Wrinkle™ 24k Gold Intense Wrinkle Sheet Mask, $68, Sephora.com
While this mask is made of the same type of gold and has the same as the Mimi Luzon one, it sadly doesn't actually look like gold leaf (it basically looks like a regular sheet mask) so won't make for as interesting a Snapchat story.
2. NEOGEN
NEOGEN Code9 Gold Veil Hydrogel Mask, $4, MaskSheets.com
I have no idea what "Gold Black Caviar Essence" is, but I know I want it all over my face for the rest of forever.
3. Elizavecca
24K Gold Mask Pack, $14, memebox.com
Ten gold masks for $14?! I don't even care that they're white instead of gold, or that the packaging looks like Magnum condoms. I want them.
