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Marketing Strategy of Parle products
- 1. PARLE
- 2. PARLE PROFILE Company type : private ltd.traded Industry : biscuits and confectionary Founded : 1929 Founder : chauhan family Area served : global Products : parle-g,monaco,poppins, melody,krack jack. Revenue : Rs 5010 cr. CEO : schauna chauhun.
- 3. History The parle company emerged as a small company in the year 1929 .Founded by the chauhan family The goal was to spread joy and cheer with its sweet and candy. The company was set up in the suburbs of mumbai. The original parle company was spilt into 3 separate companies owned by the different factions of the original chauhan family. The three parle company is parle argo,parle
- 4. MARKETING STRATEGY Target young generation that is school going children. Associate with various government initiatives To sell its products at an at affordable rate.
- 7. Market share. 81% 9% 9% 1% Sales parle g britannia ITC's sunfeast others
- 8. SALES AND TURNOVER In 2012 parle products sold Rs 5010 crore worth of its glucose flagship biscuit brand at retail price . This meant sales of more than 100 crore packets every month or 14,600 crore biscuits in the entire year that is 121 biscuits each for 1.2 billion Indians.
- 9. CONCLUSION Parle is the largest selling biscuit with the best quality . It has a reasonable price. Good distribution channel Consumed by all age groups Excellent marketing and promotion strategy .
- 10. THANK YOU… PRESENTED BY : HUSNA FATIMA 09