The managing director of Noble Cars (
www.noblecars.com) — the Leicester-based manufacturer of the M600 super-car — has said that the company’s Chinese owner intends to boost production and profitability while retaining the brand’s “sense of rarity”.
The company was founded in 2000 by former racing driver Lee Noble to make kit cars; he left the business in 2008, two years after its acquisition by US businessman Peter Dyson.
Managing director Peter Boutwood was hired by Mr Dyson and stayed in charge following the take-over by Chinese investor Bowei Liu in June of last year.
He said that the business currently produces 12 cars per year, and making 15 would push it ‘into the black’, while increasing production to 20 vehicles per year would generate “a nice profit”.
Mr Boutwood added: “I would like to be at 20 within two years and at 50 within five. If we made 600 cars a year, we would be multi-millionaires, but we would lose the essence of what we do. We are taking it step by step.”
Noble Cars has opened its first dealership — in High Wycombe. It is also planning to open dealerships in Germany and Italy.