Как новое поколение пользователей изменит будущее корпоративных коммуникаций. Докладчик: Амир Змора, TheNewDialTone.com, бывший вице-президент Radvision

Editor's Notes

1. Moved from analog to digital, complex PBXs, VoIP… They all gave the same basic experience… Making calls
2. Phone calls are not the main way we interact today. Many people prefer other means of interaction. They don’t want to be called. 10-20 years ago casual phone calls could be very long. Today it is less common. Especially among teenagers. They have other means of communication. Mainly texting, either as pure texting or as part of another application, like commenting on shared media.
3. Communications is not making phone calls. It is about interactions using several channels. The slogan “Presence is the New Dial Tone” was coined when the first messaging applications (ICQ, MS Messenger…) were introduced as messaging came along with presence. We can say today that messaging is the new voice. Talking is different from writing. When we write (for example an email), we typically think through about what we want to write, review it and correct it. It is a conscious activity. Talking on the other hand is much more intuitive. We think about what we want to say but speaking is different from writing as not every word is being thought about and we can’t come back to review and fix what we said. It is possible to speak like writing. It can be done by reading a formal writing, like reading a book out loud. Until lately we couldn’t write like we speak. Technology made it possible through messaging. We write a few words and send them, they are delivered instantly. We sometimes have interactive texting sessions in which 2 people write in parallel. This makes texting much closer to speaking than to writing.
4. Innovation Phase Application phase Saturation of economy and society with innovations Technology continues to be used and even improved but it becomes very competitive and not worthwhile to invest in new innovation in that specific field. The self driving car is not innovation of the car itself but the technologies around it: Image processing, IoT and other technologies.
5. This is a consumer type of scenario but once people get used to this type of experience as consumers they will want similar capabilities at work. Each user from his own device will be able to comment, chat, draw on meeting content. All of this will be part of the meeting data in case it is recorded and easily searchable and presented in archive mode. These are the things we start to see today with Slack and Facebook Workplace. A social media type of experience is penetrating the work space.
6. Business transactions of B2C and later B2B moving to chat platforms. It will be part of the enterprise communications platforms.
7. Human-Computer interface is changing to voice. This means that communication will be more intuitive (the difference between Writing, texting and speech)
8. SD-WAN Makes OTT providers more independent, no need for MPLS Allows for better user experience Reduces connectivity cost overhead
9. Consolidation of platforms & capabilities taken from consumer UX Telephony Messaging Storage - Storage companies such as Dropbox can become the winners of future enterprise communications Chatter Capabilities & technologies True collaboration: documents, live video and remote interaction Big data will allow search and retrieval from voice & text content Voice centric vs. text – voice will replace chat & Human-Computer interface Voice as computing interface expands the concept of always on Business transactions through B2C communications platforms
10. Companies from other disciplines are challenging traditional communication. They are becoming the future service providers, not only of chat and collaboration but also telephony. Skype for Business is a good example. Others will follow.