Saturday, Apr 27 2024 | Time 05:49 Hrs(IST)
image
Business EconomyPosted at: Oct 24 2016 4:32PM


Mondelez India launches Cadbury Bournvita Biscuits Tiffin Pack

Mumbai, Oct 24 (UNI) Mondelez India Foods Private Limited, today announced the launch of the new tiffin pack of its highly successful Cadbury Bournvita Biscuits. With the launch of the new pack,
Mondelez India is aiming to ritualize consumption in the larger span of morning occasions.
The company sees the morning snacking occasion as a big opportunity for a product that brings together the best of taste and nutrition.
Cadbury Bournvita Biscuits has been positioned as a purposive morning biscuit that has the pro-health vitamins along with the goodness of Bournvita, a drink Indian consumers have trusted & loved for decades.
The new tiffin pack aims to offer convenience, freshness and portion control in serve size packs of 6 cookies (27.8) gm each. The Pack will have 9 such tiffin packs.
Cadbury Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. Since its launch in April 2016, Cadbury Bournvita Biscuits has seen an excellent response from consumers for its signature crunchy, chocolaty taste which makes it a perfect fit for the morning
snacking occasion.
Chella Pandyan, Associate Director, Marketing, Biscuits India, Mondelez India Foods Private Limited said, ''The morning consumption occasion is the single-largest consumption occasion for Biscuits in India. With the success of Cadbury Bournvita biscuits, the next step for us was to rollout the product in larger-pack sizes to further
build on our play in the morning consumption occasion. We have also tried to build on the Mother brand positioning of Taiyyari Jeet ki through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and children.''
The tiffin pack has been priced at an affordable Rs. 60 and will be rolled out in all markets across India.
UNI JS NP NP1611
Please log in to get detailed story.
Tags: #Mondelez India launches Cadbury Bournvita Biscuits Tiffin Pack
More News
Sensex nosedives 609 28 pts

Sensex nosedives 609 28 pts

26 Apr 2024 | 5:26 PM

Mumbai, April 26 (UNI) Snapping a winning streak of last five sessions, the BSE Sensex on Friday, the last session of the week, tanked 609.28 pts to settle at 73730.16 amid mixed global cues.

see more..
Maruti Suzuki net profit surges 48 pc to Rs 3,878 crore in Q4

Maruti Suzuki net profit surges 48 pc to Rs 3,878 crore in Q4

26 Apr 2024 | 5:00 PM

New Delhi, April 26 (UNI) On the back of solid volume growth, the country's largest carmaker Maruti Suzuki on Friday reported 47.80% jump in standalone net profit at Rs 3,877.8 crore for January-March period (Q4) of financial year 2023-24.

see more..

Shriram Finance net jumps 57 pc to Rs 2,021 cr in Q4

26 Apr 2024 | 3:52 PM

New Delhi, April 26 (UNI) Shriram Finance on Friday reported 56.91% year-on-year jump in consolidated net profit at Rs 2,021.28 crore for the January-March period (Q4) of financial year 2023-24.

see more..
Maruti Suzuki gets show-cause notice from Legal Metrology dept

Maruti Suzuki gets show-cause notice from Legal Metrology dept

26 Apr 2024 | 2:39 PM

New Delhi, April 26 (UNI) The country's leading carmaker Maruti Suzuki India on Friday said that it has received a show-cause notice from the Legal Metrology office in Rishikesh, Uttarakhand.

see more..

Onkar Kanwar gets Lifetime Achievement Award

26 Apr 2024 | 2:08 PM

Kochi, April 26 (UNI) Chairman of Apollo Tyres Ltd, Onkar Kanwar, has been conferred with the Lifetime Achievement Award at the All India Management Association (AIMA)’s Managing India Awards ceremony.

see more..
image