McDonald’s is lovin’ chicken McNuggets.
The burger joint on Friday eked out its fifth consecutive gain in quarterly sales, as customers warmed up to the new, healthier Chicken McNuggets (no artificial preservatives), it said.
All Day Breakfast menu and its McPick 2 value meal also sold well.
Same-store sales rose by 1.3 percent in the US and by 3.5 percent globally, fulfilling investors and sparking a 3 percent rise in McDonald’s shares, to $113.93.
McDonald’s invested millions in a national ad campaign during the Olympics, promoting the new chicken pieces.
“We’re evolving the McDonald’s experience to provide more high-quality, affordable food and beverage options and convenient solutions for customers on the go,” said Chief Executive Steve Easterbrook, who is engineering a turnaround strategy in a tough environment for the entire restaurant industry.
Not everyone was enthusiastic.
Richard Adams, a former McDonald’s franchisee who runs Franchise Equity Group, a consultancy, said price increases, and not a tick up in traffic, produced the same-store sales increase.