BALL caps bearing the signature logo of the New York Yankees are prominently displayed at New Era’s store at a Fujairah mall in the United Arab Emirates (UAE). The blue star of the Dallas Cowboys and the gruff red bovine visage of the Chicago Bulls can also be found on its shelves. Even the less well-known spotted cat of the Jacksonville Jaguars makes an appearance.

Soccer and cricket may be the biggest sports in this Middle East nation, but even here, the big and not-so-big names of American sports are present. From Portugal to Moldova to Sout Korea, it’s difficult to escape the branding of the American professional sports industry.