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Hickory, N.C. – HBF has brought on a 25-year veteran with design and sales expertise for a key East Coast territory.
Alan Cavallaro is HBF’s new textiles sales representative for New York City. He has worked on both the sales and design ends of the industry. He was responsible for the creation of woven and printed upholstery fabrics for several brands. At the Color Marketing Group, he aided in the generation of color forecasts geared at design professionals. Additional positions of note include his role as a sales specialist for Pallas Textiles, along with his time as an independent sales agent.
“Both a designer with an expert eye and a sales professional with a proven track record for success, Alan puts forth a well-rounded perspective that will positively impact our sales team,” said HBF vp of sales and marketing, Jodi Dykstra.
