Spreading the passion in:
• Corporate Branding
• Product Branding
• Corporate Identity
• Packaging Design
• Creative Collaboration
• Non-traditional Media
We believe that good ideas are a measure of how people want to bring them up in conversations and how it excites them rather than how creative deem them so - in short we believe good ideas spread quickly on their own.
We believe design is an effort in enriching lives and developing culture. It is not merely an extension of marketing but is the voice of a society - which is why we strive to cultivate design that is founded on Vietnamese traditions or the essence of the brand.
2. A Brand is like a person.
The clearer the purpose, character and identity of this ‘person’,
The more effectively it is able to engage the masses.
Our mission is to constantly dig deeper into a brand’s purpose, character,
Identity and craft the most effective methods to engage effectively
via captivating design.
We’ve come to call this the Wildfire factor
the ability of a brand to engage and spread quickly.
OUR PHILOSOPHY
4. We also believe in the Collaborative Method.
The process of producing great work isn’t a diplomacy.
It isn’t even a democracy of votes. Or a hierarchical system of approvals.
We’ve found that when clients, agencies and suppliers do away
with the above and focus on working as 1 collaborative unit,
that the best creative output is achieved.
The Collaborative Method
allows all parties to support each other to achieve the goals collectively.
OUR PHILOSOPHY
5. Traditional
THE BRANDTHE BRAND
Collaborative
THE OUTCOME
THE OUTCOME
Client + Agency + Supplier
Sharing the exact same goal
=
The Best for the Brand
Client
Agency
Supplier
Company’s Goal
Agency’s Goal
Supplier’s Goal
6. Brand Development
Brand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Brand Design
Brand Design Strategy
Brand Identity Design
Brand Guidelines Design
Design Production
CORPORATE BRANDING
OUR KEY SERVICES
PRODUCT BRANDING
Brand Development
Brand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Packaging Design
Brand Identity Design
Brand Guidelines Design
Product Format Design
Packaging Portfolio Design
Packaging Production
• Advertising / POSM Collateral Design • Website / Mobile App Design
• Character / Mascot Design • Gifting Design • Event Design
COMMUNICATION DESIGN
7. Tran Thu Hien
Co-Partner & Biz Dev.
SoFresh Digital
Banyan Tree Group
Ambrosia Advertising
AVC Edelman
Ngoc Tram
Brand Executive
Home-grown talent with
great ambition, patience,
persistence and execute
projects effectively.
Wildfire Collaborative
Cuu Long Jewelry
Truong Tran
Lead Designer
Home-grown designer
with exceptional talent
in delivering unique flair
to every project.
Wildifire Collaborative
Anthony Chew
Creative Chief& Founder
Wildfire Collaborative
TBWA Vietnam
JWT Vietnam
BATES Vietnam
OGILVYMalaysia
PUBLICIS Malaysia
JWT Malaysia
KEY TEAM MEMBERS
Tien Truong
Research
Energetic, Highly
motivated, dynamic
researcher. Youngest
member ofthe family.
Wildifire Collaborative
8. THE FOUNDER
Anthony Chew
Creative Chief & Founder
Wildfire Collabrorative
TBWA Vietnam
JWT Vietnam
BATES Vietnam
OGILVY Malaysia
PUBLICIS Malaysia
JWT Malaysia
Anthony has spent the last 20 years immersed in the field
of Advertising and Strategic Brand Communications across
South East Asia, including the last 8 years in Vietnam.
Through his tenure at some of the largest international
agencies in like Ogilvy, JWT, Bates and Publicis, he has
led creative work for clients in almost every industry. Some
of the notable international brands include Shell, HSBC,
Nestlé, Pepsi, Coca-Cola, Volvo, Audi, Nissan, Caltex,
Castrol, Unilever, Kraft, Dove, Smith KleinBeecham, HP,
Friskies and Arab-Malaysian Banking Group.
With extensive knowledge over the years across the
region, he has gained not only the skills of his craft but the
keen insight into what makes brand tick and seeing where
the opportunities are to be leveraged into highly effective
brand strategies.
As the principle Creative Chief and Founder of Wildfire
Collaborative, Anthony has literally built the agency from
the ground up – setting clear philosophies and
methodologies of working, business principles and
creative stewardship that has seen the agency develop
strong partnerships with many local and international
brands here in Vietnam, most notably Love’in Farm, Poca
Snacks, Trung Nguyen, Vinasoy, ANKA Milk, Kido Group,
VinPearl Group, Asia Food, Betrimex, Pan Food and much
more.
WildFire’s principal in creating a collaborative atmosphere
for clients and team members is aimed at developing a
stronger vested interest from all involved.
The unique WildFire philosophy requires that every piece
of work we create work harder for the brand and help
people connect with brands better.
WildFire’s team is the collaborative effort from a group of
experienced Vietnamese and International professionals
offering multiple expertise from Advertising & Marketing to
Design to Illustration and more.
13. Cau Tre Premium Oolong Tea
Easy front lid locking mechanism opens up
to reveal box tray inside.
Opening Method
THE LAND & LEAF
Open tray allows easy access to sachets.
Perforated sachet opens to unique tea shaped bag.