On Wednesday night, the Swedish fast fashion mega retailer celebrated its upcoming collaboration with the French brand Kenzo by merging a fashion show, a modern dance recital, and a marching band performance with what was possibly the world's most stylish mosh pit. As the kids say, it was lit. Here's a quick look:
On the off chance this is the first time you're hearing about this collaboration (or the event itself), we've broken it all down for you below.
The Clothes
H&M and Kenzo have been teasing their collaboration for about five months now, and by the time the party started we'd already seen all of the clothes. But we'd never seen them in motion until the models and other performers walked them down the runway. Here's a look at all the men's pieces from the collection.
The Campaign
Chance the Rapper stars in the Jean-Paul Goude-shot ads for the collection, alongside Iman, Rosario Dawson, Chloë Sevigny, and an international cast of characters. You can watch him talking about his love of movies and volunteering with kids in Chicago (while wearing an insane tiger-printed lime green jumpsuit) in the campaign video.
The Party
Joe Jonas and his bandmates from DNCE joined director Spike Jonze, Academy Award-winner Lupita Nyongo, Die Antwoord, (as well as Chance, Dawson, Sevigny, and Iman from the campaign) in the front row for the show. By all accounts, it wasn't so much a traditional fashion show as it was a dance performance that took place on a massive square runway. After all the clothes paraded by, Ice Cube performed short set for all the stylish people assembled.
And while the party's over, the clothes aren't even in stores yet. You'll be able to relive the magic when the land in select H&M locations around the world (plus on its website) on Nov. 3.
