It is what we do, not say, that shows people how much they mean to us, and Saudi TV host Badr al Zidane shocked his viewers on Wednesday after shaving his head off on live air to mark Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease.
The heartthrob is famous for his luscious locks, but he didn't seem to mind getting rid of them for a good cause.
Badr told his viewers, while shaving his head, that his mum came to him four years ago with the news that she had breast cancer, pointing out that early detection was behind her fast recovery.
He added that several days ago he read an article that read: "One in eight women could have breast cancer right now."
"I thought to myself: How many of my female viewers could have breast cancer without even realizing it?," Badr said.
Badr insisted that all woman must visit an early detection centre as early as possible.
"We can beat cancer through early detection. If every husband followed up on his wife's health, if every mother urged her daughter to test, and if every friend urged her female friend to go for check ups, we would be able to beat this," insisted Badr.
We leave you with six celebrities who kicked breast cancer to the curb:
Noora Rahhal - The Syrian actress was diagnosed in 2007. Thankfully, doctors caught it early and were able to treat her without the need for chemotherapy. She returned to acting shortly after.
Basma Wahbe - While attending an important business meeting in Dubai, the Egyptian TV presenter's life changed forever. She received treatment in Paris, where she remained strong as ever. Her hubby, however, cried the entire time, according to Basma.
Rim Banna - Palestinian singer and activist Rim famously posted photos of her shaved head on FB saying, "This isn't a new look or craze, this is to document a new phase in my life." She's been diagnosed with the disease twice.
Zahra Al Kharji - The Kuwaiti actress expressed her utmost love and gratitude for her husband, family, friends and fans for standing by her side in 2005 after being diagnosed and treated for breast cancer in London.
Amal Dabbas - Despite her long battle with breast cancer, the Jordanian actress remained hopeful and bubbly during her treatment. Amal once described cancer as an "unwanted visitor" that made her value life, time and reaffirm her faith in God.
Shadia - Iconic Egyptian actress Shadia underwent several surgeries on her breasts and body to remove the tumors. She finally quit acting and donated her apartment to become a breast cancer research centre.
